BOOK YOUR VIP DAY

set up business systems, master operations, and sophisticate your marketing...
in just 8-hours.

set up business systems, master operations, and sophisticate your marketing... in just 8-hours.

the BEAUTY
BLUEPRINT™

WE HELP SIX-FIGURE BEAUTY PROS REACH THEIR NEXT MILESTONE OF 300K+ BY IDENTIFYING THE INTERNAL GAPS IN THEIR BUSINESS THAT ARE KEEPING THEM STUCK.

you're tired of the hustle...

REACH YOUR NEXT MILESTONE OF 300K WITH EASE

What if you could make small-but-mighty tweaks to your business TODAY that created an immediate windfall of opportunity? By just uncovering what is no longer working and implementing your very own custom expansion blueprint. 

BEHIND THE SCENES, YOUR BUSINESS SYSTEMS ARE CHAOS

YOU HAVE STEADY CLIENTS BUT...

DISCOVER WHAT'S KEEPING YOU STUCK, IN JUST 8-HOURS

A business VIP-day designed to scale your business from 100k to 300k+ in revenue. After working with us, you'll have a clear roadmap to set up business systems, sophisticate your marketing and master operations... after just 8-hours!
This new season requires systems, let's level you up. 

The BEAUTY

BLUEPRINT™

introducing, the process to scaling from 100k to 300k+ in your business...

APPLY FOR A VIP DAY USING THE BUTTONS ON THIS PAGE

The short application will include a handful of clarifying questions we like to ask to ensure that your business is the right fit for this offer. We only want to work with people who we know we can get results for and this begins by ensuring that this VIP day is the right option for your current season of business. If for some reason we deem it not the right time, we will direct you to resources. Once your application is approved, we set up our initial discovery call. 

HOW IT ALL GOES DOWN

YOu're in! onboarding begins

Once we've secured your VIP date and deposit, you'll receive the pre-day questionnaire which will act as our guide as we audit your business on the VIP day. Because our VIP days are meant for the heavy lift to be done by our team, it's imperative that the pre-day requisites are fully completed. 

RECEIVE YOUR CUSTOM BLUEPRINT, CEO DASHBOARD + MORE!

At end of our VIP-day, we hop on our closing call where we'll present you with our final deliverables. We'll walk you through our audit results document which will showcase what is and isn't working in your business + clear action steps to improve. We wrap up our call by presenting you with your custom CEO dashboard, a new business hub that will keep every corner of your business organized and up to the CEO standard. 

Apply for a vip day

This is your fast track to remastering your infrastructure 

Wake up every morning excited to serve, because you have the systems and knowledge you need to handle business like a PRO

Implement systems and processes that allow you to enjoy what you’ve built because you are at an advantage 

Hold onto more of your time by understanding the power of a simple business

Create and exceed your income goals (and know exactly how much cash you need saved so “slow seasons” never get in the way)

Hire support to help bring you to levels you’ve never imagined before

Because you know what happens when you finally KNOW how to GROW YOUR BEAUTY BUSINESS with ease? YOU...

keep reading for the key to unlock your dreams

THE METHOD

our signature process

THE CLIENT
C.A.R.E. METHOD

Each step inside this program will help your business gain momentum fast — the simplest setup, rooted in your next level needs, will create the largest outcome for your business expansion. 

BY THE END: you'll be clear on which services need to be cut from your menu, price adjustments that need to be made, and you'll KNOW where you sit among the competition.
+ how to eliminate the competition altogther!

PHASE 1: CORE

We'll dive into your financials, current team setup, service menu, and any additional streams of income aside from beauty services. 

8-hour VIP DAY
breakdown:

PHASE 2: attraction

UNCOVER WHAT IS KEEP KEEPING PROSPECTS FROM BOOKING ON YOUR WEBSITE. WE DIVE INTO YOUR SEO, COPY AND OVERALL UX.

WE'LL TRANSLATE YOUR SOCIAL MEDIA ANALYTICS INTO A DATA TABLE SO THAT WE CAN MAP OUT 60 days of your winning content. 


BY THE END: UNCOVER THE WINNING TOOLS, AND TACTICS YOU NEED TO ENSURE YOU ATTRACT AND CONVERT THE RIGHT PEOPLE AT THE RIGHT TIME.
READY TO BECOME A CLIENT MAGNET?

By the end: you'll have brand loyalists buzzing about your beauty biz, STRATEGIC QUARTERLY REVENUE GOALS, and A COMPANY ORG. CHART TO GUIDE YOUR NEXT HIRING STEPS

PHASE 4: RETENTION

Deep dive INTO THE DATA (KPI'S, OPEN RATES, ETC.), loyalty programs and how to use email marketing to take your client retention to the next level. 

You are in the big leagues.


PHASE 3: EXPERIENCE

REFRAME YOUR CLIENT EXPERIENCE FROM A-Z. CONDUCT A WORKSPACE AUDIT AND UP LEVEL YOUR SERVICE EXPERIENCE TO NOW COMPETE IN THE LUXURY CATEGORY.

By the end: you'll have your unique client experience designed from A-Z. PLUS THE SCRIPT TO GARNER MORE CLIENT REVIEWS.

THE MUSE

WHO IS THIS VIP DAY FOR?

level 3 pro ready for 4-5

This VIP-day is for the Career Beauty Pro who has been all-in their business for at least 1 year and has surpassed $100,000+ in revenue over the last 12-months. You've noticed little growth from month to month since hitting that revenue milestone and have flat lined. You are ready and willing to take the necessary next steps to continue growing but you don't know what part of your business is breaking, causing the flat line. You need an expert to do a 360 audit into your business, point out the holes, and provides you with a growth map.

ready to become a beauty industry authority?

THE MONEY

let's point out where you are so that we can create a plan for where you're going

your next milestone of 300k

You've surpassed the 100k revenue milestone and have been seeing snails pace growth since. Why is this happening? With every new level of business, a new set of actions are required to encourage growth. 

Ready to raise the bar?

click "apply now" if yOu:

01

Know you’re SO close to having your business running like a well-oiled machine, but you can’t pinpoint the tweaks you need to make 

02

Feel “stuck” in your growth, unsure what needs to be done next to move the business forward

03

Are ready to move beyond planning week by week and step into quarterly planning to truly set your company’s vision in motion

04
05

Thrive within structure, but haven’t set your systems up properly or know when is the right time to outsource and delegate

Want to lean into your strengths and build a team of doers, so you can let go of the tasks that don’t bring you Marie-Kondo joy

this is for you.

We're Experts at Creating Legacy Beauty Businesses.

FOUNDER, YLIANA GUZMAN

I walked away from a corporate career in finance to turn my hobby of permanent makeup into a business and built a 7-figure beauty brand in the process. I rapidly grew to three brick & mortar locations, a team of 9, and successfully sold the business in 2019 to focus on beauty business education. I've served over 1,800 clients and coached over 200 beauty professionals across the U.S. and Europe to the $100k+/yr mark in business.

I created SmartBeauty Pros to fill the industry need of business education. Something beauty school are simply not providing. We help beauty pros make more money, compress time and grow faster with actionable tools and business knowledge.

...and nowI know how to help!

MOM, MENTOR, INVESTOR, TACO OBSESSED, ENNEAGRAM 1, CHRONIC OVERACHIEVER, REGGAE LOVER

MOM, MENTOR, INVESTOR, TACO OBSESSED, ENNEAGRAM 1,
CHRONIC OVERACHIEVER, REGGAE LOVER

0-10k in 3 months...
300k in UNDER 2 years...
then $1 Million in 18 months

When I started my career in the beauty industry, I quickly realized that I was overcomplicating the process. I few months into launching, I took a step back and took a page out of my corporate experience. 

Instead of trying to do all the things in just an average manner, I decided to do less things, and show up in excellence. Once I niched down, I began to see my first 5-figure months and 300K+ by year two. 

$50k

revenue of my first yr in biz in 2015

$2.5 Mill+

revenue in business since 2015

1,400+

NUMBER OF CLIENTS I've SERVED

$6 Mill

OUR CLIENTS' PROFITS SINCE 2020

A business VIP day designed to scale your business from 100k to 300k+ in revenue. After working with us, you'll have a clear roadmap to set up business systems, sophisticate your marketing and master operations... after just 8-hours!
This new season requires systems, let's level you up. 

The BEAUTY

BLUEPRINT™

A year from now you
will have wished you started today...

BOOK YOUR VIP DAY

LEAN INTO BEING A CEO WITH THESE COMPLIMENTARY BONUSES

Bonus #1

THE LEGAL BUNDLE WITH KYONA MCGHEE, ESQ.

Gain visibility into the sometimes foggy ins and outs of business ownership with best practices that will cover your behind now—and in the long haul.

In this legal masterclass by Intellectual Property Attorney Kyona McGhee, Esq., learn the steps to trademark your brand name and logo.

Unlock a collection of three contracts (each valued at over $400) and agreements every beauty entrepreneur should have. Keep your business safe and protected!

VALUE OF $1,500

Bonus #2

the beauty-gram designer bundle WITH NIKKI ARENSMAN

Social media is an
integral part of modern
marketing. Showing
upon the platforms where
your MVP's (most valuable payers) are is non-negotiable! But we also know how much of a headache posting and being consistent can be. We've got your back!

This bundle includes​ 50 fully customizable social media graphic templates (editable in Canva), 50 Instagram captions (fill-in-the blanks), a list of over 100 industry hashtags to get you found on social media, and 40 LIVE video prompts that will guide your social posts, frequency and conversations with leads!

Social media is an integral part of modern marketing. Showing up on the platforms where your MVP's (most valuable payers) are is non-negotiable! But we also know how much of a headache posting and being consistent can be. We've got your back!

This bundle includes​ 100 fully customizable social media graphic templates (editable in Canva), 80 Instagram captions (fill-in-the blanks), a list of over 500 industry hashtags to get you found on social media, and 200 social media prompt ideas (quote generators and caption starters)  that will guide your social posts, frequency and conversations with leads!

Value of $1,000

Bonus #3

PITCH PLEASE! WITH SANDY PIERRE, BRAND PARTNERSHIPS AT REFINERY 29

Amplify your business brand and learn how to pitch yourself to press, podcasters, and influencers. Learn from an executive at one of the top digital brands with over 3.5 million followers and gain useful insider information on how to convince them to work with you, negotiate partnership deals and create impactful relationships that sky-rocket your brands audience and exposure.

Ever get writers block? This bonus also includes 7 copy and paste templates to pitch influencers, connect with other beauty businesses and pitch writers from major publications.

Amplify your business brand and learn how to pitch yourself to press, podcasters, and influencers. Learn from one of the top millennial beauty influencers and gain useful insider information on how to convince them to work with you, negotiate partnership deals and create impactful relationships that sky-rocket your brands audience and exposure.

                              

Ever get writers block? This bonus also includes 5 copy and paste templates to pitch influencers, connect with other beauty businesses and pitch writers from major publications.

VALUE OF $500

Bonus #4: 

TRAINING: RECESSION PROOF YOUR BEAUTY BUSINESS

If Covid-19 has taught us anything it's that we need to STAY ready before it's too late to GET ready. Did you know that the global pandemic has put 25% of service-based beauty entrepreneurs out of business?

In this bonus we break down what you need to do to not only survive, but thrive during times of uncertainty. Listen to the training and complete the financial audit to ensure your money is right every step of the way.

value (priceless)

Bonus #5

THE REAL ESTATE BUNDLE WITH Nyc power broker jeff goncalves

Featuring one of the top commercial & retail Real Estate brokers of New York City, this masterclass is all about teaching you the essentials of leasing a commercial space. Whether you own a salon or dream of someday, learn exactly what to look for in a space and what to avoid.

This bonus includes a masterclass, a useful space tour checklist and a glossary of terms you need to know so you're prepared when the time comes to negotiate that lease!

VALUE OF $1,000

OR A JOB?

ARE YOU BUILDING A BUSINESS...

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DOES IT WORK?

real results

chantal scaled her business by 5x

“I went from barely paying my bills to quitting my job and traveling the whole world.”

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- Chantal

liane stopped worrying about social

“Finally, I have great content ready and waiting for me that I didn't have to CREATE!”

Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal, messenger bag master cleanse kale chips hell of crucifix succulents cred.

- Liane

jasmine stopped worrying about social

“Finally, I have great content ready and waiting for me that I didn't have to CREATE!”

Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal, messenger bag master cleanse kale chips hell of crucifix succulents cred.

- Jasmine

why join now?
because there are $9 billion up for grabs.

THE 2020-2021 GLOBAL PANDEMIC HAS CAUSED A HUGE OPPORTUNITY FOR BEAUTY PROFESSIOnAlS. BECAUSE OF THE PROVIDERS THAT CLOSED THEIR BUSINESSES DURING THAT TIME, THERE IS A HUGE VOID WAITING TO BE FILLED and MARKET WAITING TO BE CAPTURED.

THERE HAS NEVER, IN THE HISTORY OF THE INDUSTRY, BEEN AN OPPORTUNITY LIKE THIS ONE. THE LONGER YOU WAIT TO TAKE YOUR BUSINESS SERIOUSLY, THE LESS ACCESS YOU'LL HAVE TO THIS VOID AS IT BEGINS TO CLOSE OVER THE NEXT FEW YEARS.

HUSTLE GOT YOU TO 100K.
SYSTEMS WILL GET YOU TO 300K.

STEP INTO YOUR ROLE AS CEO...

FREQUENTLY ASKED QUESTIONS

WHAT "LEVEL" OF BUSINESS DO I NEED TO BE AT TO QUALIFY AND BENEFIT FROM THE BLUEPRINT VIP-DAY?

Our Blueprint VIP-day is specifically designed for the career beauty pro who has been full-time in their business for at least 2 years and has surpassed $100,000 in revenue over the last 12-months.

This isn't for individuals who are still establishing what services they want to provide, setting up an LLC, and aren't ready for the nitty-gritty of transitioning into a high-performing business. 

If you have a signature service and service menu, have been servicing clients consistently, and use social media to market your business, then the Blueprint is perfect for you. Together we'll dig into what needs to be improved in order to reach your next business milestone.

HOW MUCH ACCESS DO I GET TO YLIANA?

The Beauty Blueprint Vip-day is a live experience with Yliana. Our team reviews the intake application first and Yliana then fully leads the audit and VIP day. 

what support is offered?

Want to take things up a notch after your VIP-day and join our implementation community of like minded beauty pros? Inquire about our Blueprint Mastermind, a 6-month group coaching experience for beauty pros implementing their VIP-day roadmaps.

Receive 1:1 implementation support from our team, 24/7 peer feedback, and connect IRL at our in-person retreats. 

IS THERE A PAYMENT PLAN?

Absolutely! You can pay the $6,000 in full or split the fee into two equal payments of $3,000. The balance must be paid prior to your scheduled VIP-day. 

BOOK YOUR VIP DAY

set up business systems, master operations, and sophisticate your marketing... in just 8-hours.

the BEAUTY
BLUEPRINT™

takING what you’ve built and put it ALL into action

HAVING THE CONFIDENCE AND BELIEF THAT YOU ARE WORTHY OF GREAT THINGS

Attracting your dream clients and offering services you enjoy

CREATING your dream LIFE that will ensure your continued growth as a ceo and person

BUILDING A REAL BUSINESS THAT DOESN'T FEEL LIKE A JOB

No more two steps forward, one step back. 

this *will* be the year that you finally commit to: