high ticket
beauty

the business
school

We teach veteran beauty pros how to create and launch $1-5k digital offers in 90 days.

ENROLL NOW

beauty pro
roll call...

Calling all Hairstylists, Barbers, Wax Technicians, Brow Artists, Permanent Makeup Artists, Nail Technicians, Lash Artists, Hair Removal Experts and
Massage Therapists...

you're in the right place

Here is where you are going to paint the picture of what life could look like should this person choose to invest in your ability to in fact change their life. And this picture should be mouthwatering and describe the exact benefits that you yourself have experienced because of this very thing or the very things you teach in this course.




You don't have to do it alone.

so you're finally doing that thing you've always wanted to do

you're a beauty professional!

BUT there's one thing in the way of your dream life,

beauty school didn't teach you anything about running a business

“Honestly, this program changed my business forever and enriched my WHOLE DANG LIFE.”

- MONIQUE W., MAKEUP ARTIST

Here's What You Need to learn:

Get Clients

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Serve Your Clients

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Get Return Clients

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Creating a marketing strategy that gets you seen on social media, and a brand design that stands out, is key to bringing eyes to your business. 



This is the first step in converting a lurker into a paying client that in turn becomes a loyalist.

ATTRACTION

The secret sauce to any high-earning beauty-preneur is the unique experience provided to clients. Our framework includes world-class implementation practices adopted by the top 1% of beauty industry earners.

Since COVID-19, we've entered what financial gurus call the "Experience Economy". After such a trying year, consumers are prioritizing experiences over price point. People simply want to feel good. There has never been a larger gateway to stand out as a beauty service provider. 

EXPERIENCE

The bread and butter of the industry are referrals. While one booking from a client is great, we aim for 3 + a referral. This is your new baseline. We teach you the importance of client retention, the four types of loyalty rewards you can offer, and how to infuse email marketing to further nurture client loyalty. 

RETENTION

3 pillars of a thriving service-based beauty business:

the beauty industry has changed. it’s no longer JUST about the best results, it’s now about who can create the best client experience and has an effective marking strategy.

A 12-month business program, taught online, designed to jump start the careers of service based beauty professionals. Build a solid business foundation, make your first $20,000 and work up to only 4 days a week. 

The beauty BUSINESS SCHOOL

introducing...

We're going to add a top asked question here so we can address it.

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HOW IT ALL GOES DOWN

We're going to add a top asked question here so we can address it.

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We're going to add a top asked question here so we can address it.

And then, you guessed it... we are going to dazzle them with a really informative answer right here. Lorem ipsum dolor amet pickled roof party artisan cray organic. Succulents cloud bread food truck glossier cardigan celiac vegan dreamcatcher selfies neutra forage. Street art biodiesel echo park man braid banjo YOLO. Pork belly everyday carry keytar biodiesel, letterpress ennui shoreditch vegan. Banjo VHS wolf.

"I went from barely paying my bills to quitting my job and traveling the whole world.

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be brave!

Jenny tripled her income

"I went from barely paying my bills to quitting my job and traveling the whole world.

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Shasha tripled her income

BY THE END: you'll be clear on which services you're best at, what to charge, and where your beauty biz sits among the competition.

PHASE ONE

CORE: Identify your signature service, gain clarity on service pricing and identify who your ideal client is. Design a schedule that fits your professional & personal needs. 

Course breakdown:

Define your Anchor Service- the signature service that you will be known for

Clarify who your clients are, where to find them, what they love, and how to reach them

Conduct a SWOT Analysis (a classic business school technique) and discover your market positioning

Determine your perfect pricing. Will your prices reflect those of Gap, Zara or Gucci? (Low, mid or luxury tier?)

Design a work schedule that fits into your needs and leaves room for Covid-19 cleanliness measures between appointments


By the end of this class, you'll be on your way to making a serious splash on social and become a serious client magnet.

PHASE Two

ATTRACTION: Craft an iconic brand identity that will attract raving clients and skyrocket the success of your beauty business.

Uncover the winning tools, and tactics you need to ensure you attract and convert the right people at the right time.


Nail a business name that will set you apart from the pack (priceless!)

Create a premium brand identity- from logos to fonts to color palettes using our 24 designer mood boards ($1,500 value)


Design a website that makes you money in your sleep using our templates ($1,800 value)

Optimize your Instagram bio, profile, and content strategy (plug-in our 200+ post templates and 100+ captions) ($500 value)

By the end of this class, you'll have your unique client experience designed from A-Z,  + a competition-proof business.

PHASE THREE

EXPERIENCE: Dive into what it takes to go above and beyond for your clients and look at beauty brands that do client experience right.

Turn consults into bookings using our signature consultation code method

Design a small work-space that packs a major experience punch for under $300

Test your MVE (another classic business school technique, game changer!)

Uncover the 5-step experience checklist that the top 5% of beauty pros use



By the end of this class, you'll have reviews piling up, brand loyalists buzzing about your beauty biz and ready to spend their money with you over and over again.

PHASE four

RETENTION: Deep dive into client referrals, loyalty programs and how to use email marketing to take your client retention to the next level. 

You are officially in the big leagues.


Establish a process for gaining raving reviews right after appointments, on Yelp and Google

Learn how to handle challenging situations with grace (aka negative reviews) and reduce client complaints (use our pre-written response scripts)

Set up your year-long monthly email newsletter using our 12 copy and paste templates

Learn the 4 types of referral programs you can easily implement to increase client loyalty today

Learn how, when, and why to introduce retail into your beauty business. TIP: This can KILL your biz if done too early!

"This course changed my life. My whole damn life. I swear, it's that good!

next review

"This course gave me the courage to finally quit my job, and start my biz!"

next review

The Core Six Pillars SmartBeauty Training


Building a system that will do this other thing.

Attracting your dream clients and working on projects that light you up.

Building a dream team that will ensure you're continued growth and more time to operate in your zone of genius.

Creating and sustaining processes and systems for added efficiency and profitability. 

Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.

ALL THE THINGS:

ENROLL NOW

$250

The entire profits of my first launch

02

Number of times I cried about that

$6.5M

My clients' launch profits this year

800k

Number of podcast episodes downloaded

01

02

03

04

05

The results you're going to get:

How does this sound?

Fill your calendar with your dream clients that make your heart happy.

Create a tribe of loyal follower who engage with your content regularly.

Kick that imposter syndrome and self doubt in the booty and feel confident.

Double your email list with subscribers who actually like hearing from you.

Replace your 9-5 income and make more in a month than ever before.

ENROLL NOW

"This course changed my life. My whole damn life. I swear, it's that good!

next review

"This course gave me the courage to finally quit my job, and start my biz!"

next review

A year from now you
will have wished you started today....

so let's get  you started!

"I went from barely paying my bills to quitting my job and traveling the whole world.

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be bold!

Jenny tripled her income

"I went from barely paying my bills to quitting my job and traveling the whole world.

Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal, messenger bag master cleanse kale chips hell of crucifix.

Shasha tripled her income

"I went from barely paying my bills to quitting my job and traveling the world."

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james earned 10k a month

SUCCESS STORIES

“If you're On the fence, let me just say this is the absolute best decision you can make.”

- melissa A., lash artist

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You're stronger than you think you are. But if you're anything like me, you need help to take your super power to the next level. You just want someone to tell you what works.

you're in the right place.

Bonus #1

Grab your seat today and get my really

JOIN today and ACCESS THESE LIMITED TIME BONUSES!

Tell them a bonus offer that they will get should they sign up during your pre-sale window or if they choose a premiere package. Get them excited to join you and dangle some carrots, my friend. Dangle those dog-gone carrots.

LET'S DO THIS!

Bonus #2

Grab your seat today and get my really

Tell them a bonus offer that they will get should they sign up during your pre-sale window or if they choose a premiere package. Get them excited to join you and dangle some carrots, my friend. Dangle those dog-gone carrots.

LET'S DO THIS!

Bonus #3

Grab your seat today and get my really

Tell them a bonus offer that they will get should they sign up during your pre-sale window or if they choose a premiere package. Get them excited to join you and dangle some carrots, my friend. Dangle those dog-gone carrots.

LET'S DO THIS!

Bonus #4

Grab your seat today and get my really

Tell them a bonus offer that they will get should they sign up during your pre-sale window or if they choose a premiere package. Get them excited to join you and dangle some carrots, my friend. Dangle those dog-gone carrots.

LET'S DO THIS!

Support & Guidance

Be booking your ideal clients and working on projects that bring high reward — both financially and creatively.

Increasing your average booking per client (Our students report an over 250% increase!).

Be able to clearly articulate what you do and who you do it for on demand confidently

Have a clear actionable plan in place for scaling your business and taking things to the next level. 

Know what to post and what to say on Instagram so you can get on with it.

Be able to attract top-tier candidates to join your team and help build your biz.

By the end of __, you will...

ENROLL NOW

$250

The entire profits of my first launch

02

Number of times I cried about that

$6.5M

students profits since graduating

8Mil+

Number of podcast episodes downloaded

“I didn't think it would be worth it. It was.I didn't think I'd be *that* success story. I am. ”

- Camille s.

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“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am. ”

- jordan s.

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FOLLOW ME ON IG

Seven years ago, I was broken, tired and overwhelmed.

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i've been there

but nowI know how to help!

More

The year I started cutting hair from my college dorm room and charged $8 for it. 

The year I rented a tiny 9x8 room for $275/month in a third floor walk-up to do brows. My family called me crazy. I even designed it myself :/

The year I quit the security of corporate America to chase my dreams.

The year I bet BIG and signed the lease to a 2-floor storefront commercial space, while pregnant with my daughter.

2008

2016

2017

2015

My Story

From the Beginning

BECAUSE WHO WE ARE TODAY HAS EVERYTHING TO DO WITH WHERE WE CAME FROM

More

The year I made over 7-figures in revenue and was recognized by Loreal and Forbes.

The year I was diagnosed with cancer... in the middle of a global pandemic. 

The year I sold my stores, leaned into community, started SmartBeauty, worked with hundreds of women and secured our first partnership with a beauty school.

The year we secured our 5th partnership with an accredited American Beauty School.

2018

2020

2021

2019

My Story

From the Beginning

BECAUSE WHO WE ARE TODAY HAS EVERYTHING TO DO WITH WHERE WE CAME FROM

What Sets Our
Program Apart

DENSE CURRICULUM

Our classes are structured to provide you with everything you need to build or grow a sustainable beauty business using classic strategies taught in business schools. You get the blueprint without the business school cost of $50k +.

There’s a reason we’re the gold standard in the industry. SBP isn't yet another online course, we offer a challenging live program that keeps you accountable over the course of 12 months. We are dedicated to seeing you win.

WORLD CLASS COMMUNITY

Simply stated, there’s no other program that maintains such high standards of respect and integrity among its members. Celebrate your wins from the week, and set new goals for the upcoming week. You’ll love the supportive community of other beauty pros.

Feeling stuck? Let's workshop through the program, and receive tailored support during our weekly LIVE group calls. We are 100% dedicated to making sure you succeed.

EXPERT COACHES

Our founder lives and breathes systems. Going from years of experience in corporate America managing a $13 Billion portfolio for investors, to humble beginnings in her own beauty studio which brick by brick led to over $1 million in revenue in just a few years.

At SmartBeauty, you won’t be on your own. Dedicated coaches will answer your questions, challenge you to stretch further and inspire you to stay in action. Our masterclasses are taught by industry leading experts hand picked to serve you at the highest level.

Study at your own pace

Plan based on your learning style

GROW YOUR SUPPORT NETWORK

Follow a proven roadmap

This program includes everything you need to do that thing.

That your course or product can only take them so far. That not only applying what they will learn but sweat equity into their vision is the only way to move the needle. And then you are going to leave them with something majorly thought-provoking...

Creating this one very life-changing habit

Building a system that will do this other thing.

Attracting your dream clients and working on projects that light you up.

Building a dream team that will ensure you're continued growth and more time to operate in your zone of genius.

Creating and sustaining processes and systems for added efficiency and profitability. 

Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.

If you want this to be the year that you *finally* commit to:

ENROLL NOW

THAT'S how confident we are in our program. Do the work, make 20K.

There's absolutely no catch. Follow our step by step program, implement ALL of our strategies and make 20k.
And if you don't, guess what? You get your 2K investment back. 

guarantee

our

$20,000

This      for you if:

You need to finally make time for...

you're not a service-based beauty pro

YOu ARE IN THIS INDUSTRY

YOU'RE NOT WILLING TO DO THE WORK

you're ready for this thing

It's probably        for you if...

YOU'RE NOT WILLING TO DO THE WORK

not

is

Let's do this 

SO WHAT ARE YOU WAITING FOR?

How much does it cost?

The tuition for SmartBeauty Pros is $2,000. We guarantee a 10x return of investment, of $20,000 within your year long enrollment, as long as you follow and implement our framework. Traditional MBA programs can cost anywhere from $60,000 to $120,000 or more, which doesn’t include a potential loss of income. Plus, those business programs don’t come with a satisfaction guarantee nor are they tailored to the beauty industry.

Frequently Asked Questions

How is SmartBeauty Pros different from other online resources?

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How do you support students as they work through the training?

Will I speak with or get feedback from Yliana?

And then, you guessed it... we are going to dazzle them with a really informative answer right here. Lorem ipsum dolor amet pickled roof party artisan cray organic. Succulents cloud bread food truck glossier cardigan.

And then, you guessed it... we are going to dazzle them with a really informative answer right here. Lorem ipsum dolor amet pickled roof party artisan cray organic. 

"I went from barely paying my bills to quitting my job and traveling the whole world.

Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal, messenger bag master cleanse kale chips hell of crucifix.

be brave!

Jenny tripled her income

"I went from barely paying my bills to quitting my job and traveling the whole world.

Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal, messenger bag master cleanse kale chips hell of crucifix.

Shasha tripled her income

$250

The entire profits of my first launch

02

Number of times I cried about that

$6.5M

My clients' launch profits this year

800k

Number of podcast episodes downloaded

STUDENT FEATURE

meet giselle
nyc brow artist: @fancyfacesnyc

Giselle is a New Yorker with enormous hustle and grit. In 2018, while her career in the hospitality and restaurant industries was thriving, she decided to pursue her passion of brow sculpting as a side-hustle. Today, after graduating our program and just two years, she has built a thriving 6-figure business and is on her way to a quarter-million dollars. If you can see yourself in her journey, you can do it too!

From $0- 150K in
3 years.

Giselle, started doing brows and lashes out of her home while managing a full-time job. She was unsure of what the future held, but she followed her passion and dreams. 

Giselle secured a salon suite (short-term, month to month) for Fancy Faces NYC. She quit her full-time job and committed to growing her permanent makeup business full-time. 
 

2018


 In this season of business, she focused on attracting as many people as possible via social media.

She earned $1,500/month.

In this season of business, she focused on enhancing her client experience.

She earned $4,000/month.



2019

Keep going

Her work was featured on Good Morning America, and she banked over $12,000 over 4 weeks during the NYC pandemic shutdown. 

Giselle worked with an interior designer to curate an on-brand, elevated studio design for her clients and even hired her first employee! 

2020



The Fancy Faces NYC studio has secured its own commercial space and 3-year, long-term lease.

She earned $6-7,000/month.

In this season of business, Giselle is highly focused on client retention. 

She earns $8-11,000/month.

Giselle has surpassed levels 1-3 of our Beauty Pro Ascension Model, built a solid 6-figure business, is growing her team, and graduated from our Business School.

She is now slowly tapping into Level 4, The Educator, and is bringing in an additional $3-4,000/month while working with us in our Mastery Level offer for this category. 

She is in position to unlock Level 5 of The Model and earn a quarter-million dollars within the next 2 years!

2021

2022 !

Are you next?

join now

In addition to our Mentor Series, you'll also get exclusive bonus mini-trainings from the best experts who work behind the scenes, and weekly Q&As to help you stay accountable to your big goals. This is the program and community you've been waiting for, so act now before this offer we're sold out!

act fast