a monthly digital membership for beauty pros
THE PREMIER DESTINATION FOR BEAUTY PROS, WHERE COMMUNITY MEETS ESSENTIAL BUSINESS EDUCATION.
BECOME A BETTER CEO TODAY
The beauty industry is extremely imbalanced when it comes to money. 10% of service providers make 90% of the collective revenue. At Smart Beauty Pros, we want to fix this. We want to build a world where beauty service providers have the tools to make strategic business decisions and building sustainable legacy businesses. Achieving this goal is why we do everything.
the beauty industry is valued at $700 billion, yet the average beauty professional takes home $32,000...that is unacceptable.
did you know...
growing your business feels like you're in a maze with no map...
GROWING YOUR BUSINESS FEELS LIKE YOU'RE IN A MAZE WITH NO MAP...
Can you relate?
SURE, YOU *COULD* DO IT YOURSELF.
But you don't have months or years to spare to dedicate to making mistakes and figuring it out. You need help to take your talents to the next level and someone to tell you what works and what doesn't.
If you don't do something about it today, you'll be leaving money on the table and wasting precious time. The time that could be better spent perfecting your skills, attracting a dedicated clientele, and boosting your income.
maze with no map
... you need simple tools
your business feels like a
maze with no map
introducing..
EDUCATION
...THE ROADMAP YOU NEED
MONTHLY BUNDLE DROPS
Access to carefully curated monthly bundles filled with industry-specific resources, guides, templates, and tools covering a wide range of topics such as marketing strategies, client management, financial planning, and personal development that empower you to enhance every facet of your beauty business.
THRIVING COMMUNITY
Connect with a supportive community of fellow beauty professionals at all stages of their careers. Engage in discussions, share insights, troubleshoot challenges, and celebrate achievements together. Unlock the potential for collaboration with other beauty professionals for joint projects, workshops, and events that can expand your reach and influence.
EXCLUSIVE EVENTS AND WORKSHOPS
ACCESS TO THE BEAUTY BOLT MASTERCLASS: MAKE $2,000- $6,000 IN THE NEXT 60 DAYS
Gain access to member-exclusive workshops, seminars, and events featuring industry experts, thought leaders, and successful entrepreneurs sharing their insights and experiences.
In this 60-minute masterclass replay, learn the 5 simple steps to supercharging and fast tracking your business growth to injecting $2,000 - $6,000+ in new revenue in the next 60 days. The best part is that the strategy in the masterclass is repeatable so you can rinse and repeat month after month for new clients and more $$$.
JOIN THE COMMUNITY
let's take a look inside...
FROM UNHAPPY IN CORPORATE TO 250K IN HER BEAUTY STUDIO IN JUST 3 YEARS
Giselle is a New Yorker with enormous hustle and grit. In 2019, while her career in the hospitality and restaurant industries was thriving, she decided to pursue her passion of brow sculpting as a side hustle. She went through the various stages of our beauty pro growth model (freelancer, side-hustler, career pro) and today owns her own permanent makeup studio commanding as much as $600 for a service.
be brave!
GISELLE B., BROW ARTIST AND OWNER OF FANCY FACES NYC. NY, NY.
unlock exclusive masterclasses from experts each month
without overwhelm
... we've got your back
you crave resources
without overwhelm
let's be real...
We've observed that most memberships overwhelm with information. That's why we've created The Client CARE Method™.
This method empowers you to make informed decisions, install simple marketing, enhances client experiences, boosts referrals, and guides you in crafting a precise business strategy. 4 simple pillars for your specific season of business.
A COMPREHENSIVE ROADMAP FOR BEAUTY BUSINESS SUCCESS, SUITABLE FOR BOTH BEGINNERS AND EXPERTS.
better than
the rest
the process that makes us
better than
Creating a marketing strategy that gets you seen on social media, and a brand design that stands out, is key to bringing eyes to your business. This is the first step in converting a lurker into a paying client that in turn becomes a loyalist.
The first step in establishing a solid business foundation begins here. Having clarity around your services, ideal client and price point, is going to dictate how you market your business and who you attract as loyalists.
ATTRACTION
CORE
The secret sauce to any high-earning beauty-preneur is the unique experience provided to clients. Our framework includes world-class implementation practices adopted by the top 1% of beauty industry earners.
Since COVID-19, we've entered what financial gurus call the "Experience Economy". After such a trying year, consumers are prioritizing experiences over price point. People simply want to feel good. There has never been a larger gateway to stand out as a beauty service provider.
EXPERIENCE
The bread and butter of the industry are referrals. While one booking from a client is great, we aim for 3 + a referral. This is your new baseline. We teach you the importance of client retention, the four types of loyalty rewards you can offer, and how to infuse email marketing to further nurture client loyalty.
RETENTION
it’s no longer JUST about the best results, it’s now about who can create the
care
BEST CLIENT EXPERIENCe
AND HAS AN EFFECTIVE
THE
METHOD™
THE BEAUTY INDUSTRY HAS CHANGED.
MARKETING STRATEGY.
LEVELS 1-5: all beauty pros
OBTAIN WINS FOR YOUR BUSINESS RIGHT NOW AND GET A TASTE OF THE WORLD-CLASS EXPERIENCE AND RESOURCES WE OFFER HERE AT SMART BEAUTY PROS
This program is for beauty pros across all levels. Some of you may be interested in our Launchpad or Luminary programs, but you're not quite ready to make the 4 and 5 figure investments.
The Parlor is the perfect way to gain wins in your business RIGHT NOW, at a no brainer cost. The ultimate resource to help you shift into your CEO role. We'll also be here when you're ready to dive into the deep end with one of our core programs. For beauty pros, by beauty pros.
who this is for:
ready to start?
from Yliana and the SBP advisors...
... BECAUSE WE KNOW THAT'S WHAT YOU WANT
BECAUSE WE WON'T LET YOU FAIL...
Join one of the most powerful networks in the world for unapologetically ambitious women achieving their business goals. Our advanced search feature makes it easy for you to find and connect with exactly who you’re looking for…whether that’s your next hire, business partner, or best friend.
Our profiles include what services you provide along witg your location/city. You can connect with beauty pros in your local area!
Think of it like a dating profile, but built for Smart Beauty Pros.
You want to see the money! You want to be compensated handsomely for your talents and services you provide.
We often find that our members have to do deep work to reframe their money mindset to better prepare them to both receive money in abundance and simultaneously invest in themselves.
We know how easy it can be to lose motivation, get thrown off track and start to doubt yourself, or your ideas. We've been there, and at times, we still face those same challenges. It's normal! But it doesn't mean you have to feel alone in them.
When joining The Parlor, you'll be asked to state your top 3 goals within your member profile. This way, our community can keep each other accountable and check-in on progress as you go.
During our quarterly check-in sessions, we'll dive deep into the progress you've made towards your goals.
During the months of June and December, we host goal setting session as well as check-in calls every quarter. Join us to get crystal clear on your vision and how to make it your reality. This is the perfect place to work through any blocks you have. We'll help you track your progress using our Beauty Pro Roadmap and identify what your next level is and how to get there. Feel free to bring a coffee or a cocktail – our goal-setting sessions are thirsty work!
All sessions are online and are hosted at a time that'll work with everyone's time zone... but don't worry: all sessions are recorded, so you can watch the replay in your own time if you can't make the live.
community
accountability
money mind$et
mentorship
SO YOU Never feel alone again...
You're a service-based beauty professional (hairstylist, nail artist, PMU artist, brow specialist, lash tech, esthetician, barber, hair removal expert)
You're not quite ready to invest 4 figures into beauty business education but want some resources to help you move forward right now.
You're an ambitious person who is committed to doing the work required for your business to succeed.
You want to create connections with Beauty Pros worldwide who are building a business just like you.
You want to be a part of a like-minded network where your ambitiousness is appreciated, and your successes are celebrated.
This IS FOR YOU IF...
YOU'RE IN THE BIG LEAGUES NOW!
SO HOW DOES THE MEMBERSHIP WORK?
YOU JOIN THE MONTHLY MEMBERSHIP BY CLICKING THE JOIN LINK BELOW
YOU RECEIVE A WELCOME EMAIL AND INSTRUCTIONS TO CREATE YOUR PROFILE
YOU GET IMMEDIATE ACCESS TO THIS MONTH'S RESOURCE BUNDLE AND BEGIN IMPLEMENTING. WINNING!
CHECK OUT OUR EVENTS CALENDAR SO YOU KNOW WHAT RESOURCES AND EVENTS ARE DROPPING NEXT MONTH
ready to start?
I walked away from a corporate career in finance to turn my hobby of permanent makeup into a business and built a 7-figure beauty brand in the process. I rapidly grew to three brick & mortar locations, a team of 9, and successfully sold the business in 2019 to focus on beauty business education. I've served over 1,800 clients and coached over 200 beauty professionals across the U.S. and Europe to the $100k+/yr mark in business.
I created SmartBeauty Pros to help beauty pros make more money, compress time and grow faster with actionable tools and business knowledge. Whether you’re looking to start a business or scale one, you’ve landed in the right place. We’ve helped hundreds of women build their businesses through our programs, and we’d love to work with you next!
If you’re looking for more clarity around where to direct your time and energy, a step-by-step action plan to make moves in the direction of your dreams, a wealth of educational resources at your fingertips, coaching calls to tap into, advice and guidance, accountability, and an incredible group of business besties, click below to join our digital membership and get started.
Hey, Smart Beauty Pro!
BECOME A MEMBER
so what is the parlor and how can we support you?
get monthly business resources for just $37
EDUCATION
"I went from being unhappy paying booth rent to owning my own salon in JUST 2 years"
In 2019, we worked on sophisticating Jackie's service menu and brainstormed her signature service. The goal then was to hIt 10k months during the holidays and create spaciousness in her calendar so she didn't miss moment with her 3 kids and husband. Within a year, Jackie was able to hone in and become the go-to expert in her city for tape-in extensions. This year, her revenue goal is $300,000 .
be brave!
JACQLYN FORD, MASTER HAIRSTYLIST. DETROIT, MI
"YLIANA HELPED US SEE A VISION THAT WE COULDN'T SEE FOR OURSELVES"
“Yliana helped us see a vision that we couldn't see for ourselves. A vision that's about 2,000 square feet! We always dreamed of having our own salon and now it's our reality"
STEPHANIE AND MORGAN, LASH AND BROW ARTISTS. DMV AREA.
our membership is designed to fit into your schedule. Stay for as long as you like – no long-term commitments necessary.
The best part? You can cancel anytime. Your success matters to us, and we're confident The Parlor will equip you for the success you deserve. Join us on this transformative journey, knowing you're in control of your growth every step of the way.
