THE BUSINESS SCHOOL

the business
school

We teach new beauty pros how to build solid business foundations and make their first $20,000 without working full-time.

JOIN SPRING 2022 WAITLIST

beauty pro
roll call...

Hairstylists, Barbers, Wax Technicians, Brow Artists, Permanent Makeup Artists, Nail Technicians, Lash Artists, Hair Removal Experts and Massage Therapists...

IT'S TIME TO BUILD A BUSINESS, NOT A JOB

You saved the money, made the time and  completed beauty/cosmetology/barber school. You are one step closer to living the life of your dreams doing what you love and what has been a passion for some time. You can clearly picture the most successful version of yourself and are committed to working hard to grow your new business. You're on your way!



so you finally dID that thing you've always wanted to do

you're a beauty professional!

beauty school didn't teach you anything about running a business

BUT THERE'S ONE THING IN THE WAY OF YOUR DREAM LIFE,

Seven years ago, I was broken, tired and overwhelmed.

When I started my career in the beauty industry, I quickly realized that I was overcomplicating the process. I few months into launching, I took a step back and took a page out of my corporate experience. 

Instead of trying to do all the things in just an average manner, I decided to do less things, and show up in excellence. Once I niched down, I began to see my first 5-figure months.

i've been there

but nowI know how to help!

Here are the 3 simple things You Need to MASTER:

Get Clients

Put in place a strategy that will make you a client magnet. From social media, to your website, we've got you covered. 

Serve Your Clients

Now that you've got clients through your doors, it's time to make their experience unforgettable. Learn the things you need to master to create a world-class experience with a modest budget.

REPEAT CLIENTS

So someone has come to you once, but what do you need to have in place to guarantee referrals and forever loyalty? Let's keep them coming.

I walked away from a corporate career in finance to turn my hobby of permanent makeup into a business and built a 7-figure beauty brand in the process. I rapidly grew to three brick & mortar locations, a team of 9, and successfully sold the business in 2019 to focus on beauty business education. I've served over 1,800 clients and coached over 200 beauty professionals across the U.S. and Europe to the $100k+/yr mark in business.

I created SmartBeauty Pros to help beauty pros make more money, compress time and grow faster with actionable tools and business knowledge.

FOLLOW ME ON IG

Creating a marketing strategy that gets you seen on social media, and a brand design that stands out, is key to bringing eyes to your business.  This is the first step in converting a lurker into a paying client that in turn becomes a loyalist.

At the very core of any successful beauty business, the following questions have clear answers. What do you offer? How much is your service? Who is your ideal client? What days are you available? Let's get you some clarity. 

ATTRACTION

CORE

The secret sauce to any high-earning beauty-preneur is the unique experience provided to clients. Our framework includes world-class implementation practices adopted by the top 1% of beauty industry earners.

Since COVID-19, we've entered what financial gurus call the "Experience Economy". After such a trying year, consumers are prioritizing experiences over price point. People simply want to feel good. There has never been a larger gateway to stand out as a beauty service provider. 

EXPERIENCE

The bread and butter of the industry are referrals. While one booking from a client is great, we aim for 3 + a referral. This is your new baseline. We teach you the importance of client retention, the four types of loyalty rewards you can offer, and how to infuse email marketing to further nurture client loyalty. 

RETENTION

ONCE YOU UNDERSTAND THE BASIC ECOSYSTEM OF A BEAUTY BUSINESS, HERE IS OUR 4 PILLAR METHOD YOU NEED TO BUILD A WORLD CLASS BRAND.

the beauty industry has changed. it’s no longer JUST about the best results, it’s now about who can create the 

the care method

BEST CLIENT EXPERIENCe

AND HAS AN EFFECTIVE MARKING STRATEGY.

A 10-week business program, taught online, designed to jump start the careers of service based beauty professionals. Build a solid business foundation, make your first $20,000 and work up to only 4 days a week. 

The beauty
BUSINESS SCHOOL

introducing...

join and receive access to the curriculum, templates, bonuses and scripts. 

Over the course of 10 weeks, we'll cover our 4 phases which are released bi-weekly, online. You'll watch streaming video lessons and dive into the worksheets, where you'll plot and plan your next business moves, then jump into our private community, The Parlor, to discuss it all with your fellow beauty pros and expert teachers. Once the 10-week semester concludes, you can revisit the program at any point over the course of your 12-month access.

HOW IT ALL GOES DOWN

get weekly live coaching over the 10-week program semester in our fb group.

Attend weekly group couching calls in real time as the course develops. We implement and coach you every single week over the 10-weeks so you don't have to go at it alone. You'll be able to connect and brainstorm with peers in the same space and in the same level as you.

RECEIVE SUPPORT for an entire year from peers and experts in the group after the semester ends. p.s. you have access to the program content for an entire year too. 

Enjoy LIVE 24/7 support in a private community of ambitious beauty pros just like you from all around the world.  You've never been so immersed or supported in an online community like this. Surround yourself with like-minded and powerful women in the industry. Find your business partners and connect with women in different stages of the model. Learn what's working and not working for other beauty pros in the industry. Never feel alone again.

BY THE END: you'll be clear on which services you're best at, what to charge, and where your beauty biz sits among the competition.

PHASE ONE

CORE: Identify your signature service, gain clarity on service pricing and identify who your ideal client is. Design a schedule that fits your professional & personal needs. 

PROGRAM
breakdown:

Define your Anchor Service- the signature service that you will be known for

Clarify who your clients are, where to find them, what they love, and how to reach them

Conduct a SWOT Analysis (a classic business school technique) and discover your market positioning

Determine your perfect pricing. Will your prices reflect those of Gap, Zara or Gucci? (Low, mid or luxury tier?)

Design a work schedule that fits into your needs and leaves room for Covid-19 cleanliness measures between appointments


By the end of this class, you'll be on your way to making a serious splash on social and become a serious client magnet.

PHASE Two

ATTRACTION: Craft an iconic brand identity that will attract raving clients and skyrocket the success of your beauty business.

Uncover the winning tools, and tactics you need to ensure you attract and convert the right people at the right time.


Nail a business name that will set you apart from the pack (priceless!)

Create a premium brand identity- from logos to fonts to color palettes using our 24 designer mood boards ($1,500 value)


Design a website that makes you money in your sleep using our templates ($1,800 value)

Optimize your Instagram bio, profile, and content strategy (plug-in our 200+ post templates and 100+ captions) ($500 value)

By the end of this class, you'll have your unique client experience designed from A-Z,  + a competition-proof business.

PHASE THREE

EXPERIENCE: Dive into what it takes to go above and beyond for your clients and look at beauty brands that do client experience right.

Turn consults into bookings using our signature consultation code method

Design a small work-space that packs a major experience punch for under $300

Test your MVE (another classic business school technique, game changer!)

Uncover the 5-step experience checklist that the top 5% of beauty pros use



By the end of this class, you'll have reviews piling up, brand loyalists buzzing about your beauty biz and ready to spend their money with you over and over again.

PHASE four

RETENTION: Deep dive into client referrals, loyalty programs and how to use email marketing to take your client retention to the next level. 

You are officially in the big leagues.


Establish a process for gaining raving reviews right after appointments, on Yelp and Google

Learn how to handle challenging situations with grace (aka negative reviews) and reduce client complaints (use our pre-written response scripts)

Set up your year-long monthly email newsletter using our 12 copy and paste templates

Learn the 4 types of referral programs you can easily implement to increase client loyalty today

Learn how, when, and why to introduce retail into your beauty business. TIP: This can KILL your biz if done too early!

The core four pillars of the SmartBeauty training.

The expert bonuses, masterclasses and workshops.

The plug and play captions, templates, and scripts.

Weekly live group coaching for 52 weeks!

Access to book a private call with a beauty pro adviser during our office-hour weeks. 

The priceless SmartBeauty Pros community full of incredible beauty professionals also building legacy businesses. 

ALL THE THINGS:

join the waitlist

30k

The entire profits of our 2017 launch

800k

THE ENTIRE PROFITS OF our last LAUNCH

6k

our clients profits this year

$4mil.

Number of beauty pros in our network

More

The year I started cutting hair from my college dorm room and charged $8 for it. 

The year I rented a tiny 9x8 room for $275/month in a third floor walk-up to do brows. My family called me crazy. I even designed it myself :/

The year I quit the security of corporate America to chase my dreams.

The year I bet BIG and signed the lease to a 2-floor storefront commercial space, while pregnant with my daughter.

2008

2016

2017

2015

My Story

From the Beginning

BECAUSE WHO WE ARE TODAY HAS EVERYTHING TO DO WITH WHERE WE CAME FROM

More

The year I made over 7-figures in revenue and was recognized by Loreal and Forbes.

The year I was diagnosed with cancer... in the middle of a global pandemic. 

The year I sold my stores, leaned into community, started SmartBeauty, worked with hundreds of women and secured our first partnership with a beauty school.

The year we secured our 5th partnership with an accredited American Beauty School.

2018

2020

2021

2019

My Story

From the Beginning

BECAUSE WHO WE ARE TODAY HAS EVERYTHING TO DO WITH WHERE WE CAME FROM

What Sets Our
Program Apart

DENSE CURRICULUM

Our classes are structured to provide you with everything you need to build or grow a sustainable beauty business using classic strategies taught in business schools. You get the blueprint without the business school cost of $50k +.

There’s a reason we’re the gold standard in the industry. SBP isn't yet another online course, we offer a challenging live program that keeps you accountable over the course of 12 months. We are dedicated to seeing you win.

WORLD CLASS COMMUNITY

Simply stated, there’s no other program that maintains such high standards of respect and integrity among its members. Celebrate your wins from the week, and set new goals for the upcoming week. You’ll love the supportive community of other beauty pros.

Feeling stuck? Let's workshop through the program, and receive tailored support during our weekly LIVE group calls. We are 100% dedicated to making sure you succeed.

EXPERT COACHES

Our founder lives and breathes systems. Going from years of experience in corporate America managing a $13 Billion portfolio for investors, to humble beginnings in her own beauty studio which brick by brick led to over $1 million in revenue in just a few years.

At SmartBeauty, you won’t be on your own. Dedicated coaches will answer your questions, challenge you to stretch further and inspire you to stay in action. Our masterclasses are taught by industry leading experts hand picked to serve you at the highest level.

THAT'S how confident we are in our program.
Do the work, make 20K.

There's absolutely no catch. Follow our step by step program, implement ALL of our strategies and make 20k.
And if you don't, guess what? You get your 2K investment back. 

guarantee

our

$20,000

meet giselle
nyc brow artist: @fancyfacesnyc

Giselle is a New Yorker with enormous hustle and grit. In 2018, while her career in the hospitality and restaurant industries was thriving, she decided to pursue her passion of brow sculpting as a side-hustle. Today, after graduating our program and just two years, she has built a thriving 6-figure business and is on her way to a quarter-million dollars. If you can see yourself in her journey, you can do it too!

STUDENT FEATURE

OVER 250K in 3 years.

Giselle, started doing brows and lashes out of her home while managing a full-time job. She was unsure of what the future held, but she followed her passion and dreams. 

Giselle secured a salon suite (short-term, month to month) for Fancy Faces NYC. She quit her full-time job and committed to growing her permanent makeup business full-time. 
 

2018


 In this season of business, she focused on attracting as many people as possible via social media.

She earned $1,500/month.

In this season of business, she focused on enhancing her client experience.

She earned $4,000/month.



2019

Keep going

Her work was featured on Good Morning America, and she banked over $12,000 over 4 weeks during the NYC pandemic shutdown. 

Giselle worked with an interior designer to curate an on-brand, elevated studio design for her clients and even hired her first employee! 

2020



The Fancy Faces NYC studio has secured its own commercial space and 3-year, long-term lease.

She earned $6-7,000/month.

In this season of business, Giselle is highly focused on client retention. 

She earns $8-11,000/month.

Giselle has surpassed levels 1-3 of our Beauty Pro Ascension Model, built a solid 6-figure business, is growing her team, and graduated from our Business School.

She is now slowly tapping into Level 4, The Educator, and is bringing in an additional $3-4,000/month while working with us in our Mastery Level offer for this category. 

She is in position to unlock Level 5 of The Model and earn a quarter-million dollars within the next 2 years!

2021

2022

Are you next?

join waitlist

In addition to our Mentor Series, you'll also get exclusive bonus mini-trainings from the best experts who work behind the scenes, and weekly Q&As to help you stay accountable to your big goals. This is the program and community you've been waiting for.

act fast