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the launchpad program
You saved the money, made the time and completed beauty/cosmetology/barber school. You are one step closer to living the life of your dreams doing what you love and what has been a passion for some time. You can clearly picture the most successful version of yourself and are committed to working hard to grow your new business. You're on your way!
so you finally dID that thing you've always wanted to do
you're a beauty professional!
YOU'RE TALENTED BUT YOU DON'T KNOW WHERE TO START OR WHAT TO DO
YOU'RE TALENTED BUT YOU DON'T KNOW WHERE TO START OR WHAT TO DO
You're choosing your service prices by picking a number you THINK people would be willing to pay, or you look at what everyone else is charging and undercut them.
You want to grow your business, but where do you even start? You're exhausted from copying other beauty pros on IG.
You have no instagram strategy are posting different angles of the same before and afters because you're struggling to get new clients.
Your business back-end is a hot mess! You're not tech savvy so you don't know how to build a website and systems that you can control so you can reclaim your time.
CAN YOU RELATE?
ready for things to change?
You wake up every morning EXCITED to serve, because you have the systems and knowledge you need to handle business like a PRO.
You attract dream clients with ease because you have a booking system and social strategy in place.
You finally feel confident in raises your prices because your results, clients experience and processes are finally aligned.
You work a max of 4-days a week and spend quality time with your friends and family (and the rooftop brunches)! Ha!
You draw more people to your business and eventually become seen as an industry authority.
keep reading for the key to unlock your dreams
A business program, taught online, designed to jump-start the careers of service-based beauty professionals. Master marketing, become a client magnet, make your first $20-50k and work up to only 4 days a week.
introducing, the answer to your beauty school sabotage prayers...
Over the course of your 12-month enrollment, we'll cover 4 phases in each beauty pro level (Level 1 Side-hustler, Level 2 Freelancer and Level 3 Career Pro) which are released monthly, online. You'll watch streaming video lessons and dive into the worksheets, where you'll plot and plan your next business moves, then jump into our private community, to discuss it all with your fellow beauty pros and expert teachers. We'll support you every step of the way as you begin to implement.
HOW IT ALL GOES DOWN
Attend monthly group couching calls in real time as the course develops. We implement and coach you every single month over the 12-month access period so you don't have to go at it alone. You'll be able to connect and brainstorm with peers in the same space and in the same level as you.
Enjoy LIVE 24/7 support in a private community of ambitious beauty pros just like you from all around the world. You've never been so immersed or supported in an online community like this. Surround yourself with like-minded and powerful women in the industry. Find your business partners and connect with women in different stages of the model. Learn what's working and not working for other beauty pros in the industry. Never feel alone again.
FROM UNHAPPY IN CORPORATE TO 250K IN HER BEAUTY STUDIO IN JUST 3 YEARS
Giselle is a New Yorker with enormous hustle and grit. In 2019, while her career in the hospitality and restaurant industries was thriving, she decided to pursue her passion of brow sculpting as a side hustle. She went through the various stages of our beauty pro growth model (freelancer, side-hustler, career pro) and today owns her own permanent makeup studio commanding as much as $600 for a service.
PHASE 1: CORE
Identify your signature service, gain clarity on pricing and identify who your ideal client is. Design a schedule that fits your professional & personal needs.
Define your Anchor Service- the signature service that you will be known for.
Clarify who your clients are, where to find them, what they love, and how to reach them.
Conduct a SWOT Analysis (a classic business school technique) and discover your market positioning.
Determine your perfect pricing. Will your prices reflect those of Gap, Zara or Gucci? (Low, mid or luxury tier?)
Design a work schedule that fits into your needs and leaves room for Covid-19 cleanliness measures between appointments.
PHASE 2: attraction
Craft an iconic brand identity that will attract raving clients and skyrocket the success of your beauty business.
Uncover the winning tools, and tactics you need to ensure you attract and convert the right people at the right time.
Nail a business name that will set you apart from the pack (priceless!).
Create a premium brand identity- from logos to fonts to color palettes using our 24 designer mood boards ($1,500 value).
Design a website that makes you money in your sleep using our templates ($1,800 value).
Optimize your Instagram bio, profile, and content strategy (plug-in our 200+ post templates and 100+ captions) ($500 value).
PHASE 3: EXPERIENCE
Dive into what it takes to go above and beyond for your clients and look at beauty brands that do client experience right.
Turn consults into bookings using our signature consultation code method.
Design a small work-space that packs a major experience punch for under $500.
Test your MVE (another classic business school technique, game changer!).
Uncover the 5-step experience checklist that the top 5% of beauty pros use.
PHASE 4: RETENTION
Deep dive into client referrals, loyalty programs and how to use email marketing to take your client retention to the next level.
You are officially in the big leagues.
Establish a process for gaining raving reviews right after appointments, on Yelp and Google.
Learn how to handle challenging situations with grace (aka negative reviews) and reduce client complaints (use our pre-written response scripts).
Set up your year-long monthly email newsletter using our 12 copy and paste templates.
Learn the 4 types of referral programs you can easily implement to increase client loyalty today.
Learn how, when, and why to introduce retail into your beauty business. TIP: This can KILL your biz if done too early!
THE LEGAL BUNDLE WITH KYONA MCGHEE, ESQ.
Gain visibility into the sometimes foggy ins and outs of business ownership with best practices that will cover your behind now—and in the long haul.
In this legal masterclass by Intellectual Property Attorney Kyona McGhee, Esq., you'll choose the right business entity for your biz — from corporation, llc's, to sole proprietor. Learn the step by step methods you need to trademark your brand name and logo.
Unlock a collection of three contracts (each valued at over $400) and agreements every beauty entrepreneur should have. Keep your business safe and protected!
PITCH PLEASE! WITH SANDY PIERRE, BRAND PARTNERSHIPS AT REFINERY 29
Amplify your business brand and learn how to pitch yourself to press, podcasters, and influencers. Learn from an executive at one of the top digital brands with over 3.5 million followers and gain useful insider information on how to convince them to work with you, negotiate partnership deals and create impactful relationships that sky-rocket your brands audience and exposure.
Ever get writers block? This bonus also includes 7 copy and paste templates to pitch influencers, connect with other beauty businesses and pitch writers from major publications.
Amplify your business brand and learn how to pitch yourself to press, podcasters, and influencers. Learn from one of the top millennial beauty influencers and gain useful insider information on how to convince them to work with you, negotiate partnership deals and create impactful relationships that sky-rocket your brands audience and exposure.
Ever get writers block? This bonus also includes 7 copy and paste templates to pitch influencers, connect other beauty businesses and pitch writers from major publications.
THE REAL ESTATE BUNDLE WITH Nyc power broker jeff goncalves
Featuring one of the top commercial & retail Real Estate brokers of New York City, this masterclass is all about teaching you the essentials of leasing a commercial space. Whether you own a salon or dream of someday, learn exactly what to look for in a space and what to avoid.
This bonus includes a masterclass, a useful space tour checklist and a glossary of terms you need to know so you're prepared when the time comes to negotiate that lease!
"I went from being unhappy paying booth rent to owning my own salon in JUST 2 years"
In 2019, we worked on sophisticating Jackie's service menu and brainstormed her signature service. The goal then was to hIt 10k months during the holidays and create spaciousness in her calendar so she didn't miss moment with her 3 kids and husband. Within a year, Jackie was able to hone in and become the go-to expert in her city for tape-in extensions. This year, her revenue goal is $300,000 .
"YLIANA HELPED US SEE A VISION THAT WE COULDN'T SEE FOR OURSELVES"
“Yliana helped us see a vision that we couldn't see for ourselves. A vision that's about 2,000 square feet! We always dreamed of having our own salon and now it's our reality"
IT'S ALL ONLINE! You can complete this program from the comfort of your couch, bed, kitchen ... as long as you have an internet connection.
The entire program is completely digital so you can access it from anywhere through our private course portal. And you'll never miss a beat, you can go at your own pace and do the lessons on your own schedule.
How long will it take? The honest answer is, it depends on you and your current situation. We recommend dedicating 2-3 hours per week to the lessons and implementation.
Our ultimate goal is that you feel more confident in your business skills as a beauty CEO and are able to add $2,000 to your monthly income as you begin to implement and grow into the next level of the beauty pro growth model.
why join now?
because there are $9 billion up for grabs.
THE 2020-2021 GLOBAL PANDEMIC HAS CAUSED A HUGE OPPORTUNITY FOR BEAUTY PROFESSIOnAlS. BECAUSE OF THE PROVIDERS THAT CLOSED THEIR BUSINESSES DURING THAT TIME, THERE IS A HUGE VOID WAITING TO BE FILLED and MARKET WAITING TO BE CAPTURED.
THERE HAS NEVER, IN THE HISTORY OF THE INDUSTRY, BEEN AN OPPORTUNITY LIKE THIS ONE. THE LONGER YOU WAIT TO TAKE YOUR BUSINESS SERIOUSLY, THE LESS ACCESS YOU'LL HAVE TO THIS VOID AS IT BEGINS TO CLOSE OVER THE NEXT FEW YEARS.
so let's get you started!
There's absolutely no catch. Follow our step by step program, implement ALL of our strategies and make 2K back. And if you don't, guess what? You get your 2K investment back.
** 85% of our members average $20,000+ in revenue while enrolled in our program**
PLEASE NOTE THAT WE WILL ASK FOR PROOF OF IMPLEMENTATION IN ORDER TO QUALIFY FOR THE REFUND.
The tuition for SmartBeauty Pros is $1,997. We offer a 100% Money Back Guarantee and 85% of our students increase their revenue by $23,000 within the year long enrollment. Traditional MBA programs can cost anywhere from $60,000 to $120,000 or more. Plus, those business programs don’t come with a money back guarantee nor are they tailored to the beauty industry.
Our Launchpad program is specifically designed for the new and emerging beauty professional, aka side-hustlers and freelancers. Those currently in beauty school, recent grads, or struggling with a clear roadmap for their business. Our program removes the guesswork, provides a clear path and a community of experts to course correct your implementation process along the way. Our program will save you years of wasted time and potential mistakes.
Check yourself before you wreck yourself! Literally. Although this program was designed for beginners, many established beauty pros enroll to ensure they check off any foundational essentials in their business. A lot of people in the industry undergo rapid growth but lack proper development in the CORE, ATTRACTION, EXPERIENCE or RETENTION pillars of their businesses, so they enroll to strengthen those.
No. Whether you’re still in beauty school or just starting out, the lessons in Launchpad will ensure that you start off taking the right steps, or make some needed changes in your current beauty biz. We provide you with a step by step roadmap to ensure you’re growing in a sustainable way.
Beginning on the day you enroll, you have 12 months access to the program material and community. As a company, we are anti-lifetime access because it delays the time you, as the student, move to take action. Between all of our programs, we teach a very specific $0- 300K roadmap that puts you on track to a 7-figure business within a very specific period of time.
We recommend budgeting about 2-4 hours each week. It shakes out to about 1 hour watching video lessons, another hour reading and taking notes, and 1 hour filling in worksheets and doing the exercises that go with each lesson.
We encourage our members to work through the program during the first 3 months and spend the remaining 9 months implementing, getting feedback, growing the beauty pro levels and making changes with our guidance. We understand that life happens, so if you have to slow down, you have plenty of time to work at your own pace over the course of the 12-months.
Our Launchpad program includes 24/7 support in our private digital community, (12) monthly live Q&A strategy calls with Yliana, various laser themed workshops in our private community featuring industry experts, and quarterly office-hours where members can call in to speak with our team privately.
Our program has a money back guarantee. Give 2k and make 2k right back. Over 85% of our members earn at least $20,000 in revenue during their enrollment year with us.
We guarantee that you will make your money back during your enrollment period and if you do not, after implementing all of our steps, we will gladly issue a refund within 14 days of graduation.
Our Launchpad Program is for new and emerging Beauty Pros earning $0-6k/month. It’s the premiere industry business program where we help you master business essentials and make your first $20,000 - $40,000 without working full-time.
In our Luminary Program, we work with established Beauty Pros already earning 6-figures, to add 100K+ of new passive revenue to their businesses and grow beyond 200k by creating and launching their signature service training programs.
I walked away from a corporate career in finance to turn my hobby of permanent makeup into a business and built a 7-figure beauty brand in the process. I rapidly grew to three brick & mortar locations, a team of 9, and successfully sold the business in 2019 to focus on beauty business education. I've served over 1,800 clients and coached over 200 beauty professionals across the U.S. and Europe to the $100k+/yr mark in business.
I created SmartBeauty Pros to fill the industry need of business education. Something beauty school are simply not providing. We help beauty pros make more money, compress time and grow faster with actionable tools and business knowledge.
EIGHT years ago, I was broken, tired and overwhelmed.
When I started my career in the beauty industry, I quickly realized that I was overcomplicating the process. I few months into launching, I took a step back and took a page out of my corporate experience.
Instead of trying to do all the things in just an average manner, I decided to do less things, and show up in excellence. Once I niched down, I began to see my first 5-figure months and 300K+ by year two.
"I've grown my bookings by 50% and finally hit my income goal of 8k for the month"
In the beginning, I was honestly extremely apprehensive about joining the program or spending that much money pretty much on anything. My concern was always the return on investment because I didn't have disposable income to burn. Well, I got my money’s worth and then some during the first 4 weeks of working with you. I've grown my bookings by 50% and finally hit my income goal of 8k for the month.