JOIN level 1-3
define your signature service, BECOME a CLIENT MAGNET, supercharge your MARKETING, AND deliver a world class EXPERIENCE.
the launchpad program
our $0-200k signature process
let's grow
YOUR $0K-200K PROCESS IS HERE
(LEVELS 1-3 OF OUR 5 LEVEL MODEL)
let's GROW
watch the intro video below
You saved the money, made the time and completed beauty/cosmetology/barber school. You are one step closer to living the life of your dreams doing what you love and what has been a passion for some time. You can clearly picture the most successful version of yourself and are committed to working hard to grow your new business. You're on your way!
so you finally dID that thing you've always wanted to do
you're a beauty professional!
beauty school didn't teach you anything about running a business
BUT THERE'S ONE THING IN THE WAY OF YOUR DREAM LIFE,
YOU'RE TALENTED BUT YOU DON'T KNOW WHERE TO START OR WHAT TO DO
YOU'RE TALENTED BUT YOU DON'T KNOW WHERE TO START OR WHAT TO DO
CAN YOU RELATE?
ready for things to change?
THERE ONLY 3 THINGS YOU Need to MASTER:
GetTING Clients
Put in place a strategy that will make you a client magnet. From social media, to your website, we've got you covered.
ServING Your Clients
Now that you've got clients through your doors, it's time to make their experience unforgettable. Learn the things you need to master to create a world-class experience with a modest budget.
GETTING RETURN CLIENTS
So someone has come to you once, but what do you need to have in place to guarantee referrals and forever loyalty? Let's keep them coming.
four PILLAR METHOD
YOU NEED TO IMPLEMENT TO BUILD A WORLD CLASS BRAND:
ONCE YOU UNDERSTAND THE BASIC ECOSYSTEM OF A BEAUTY BUSINESS, HERE IS OUR
FOUR PILLAR METHOD
Creating a marketing strategy that gets you seen on social media, and a brand design that stands out, is key to bringing eyes to your business. This is the first step in converting a lurker into a paying client that in turn becomes a loyalist.
This stage is all about building a solid base from which your beauty business can grow, ensuring that all internal processes are efficient, compliant, and poised for scalability. At the center of the CORE is your signature service, which will evolve and be refined through our levels. It's the engine that powers your journey towards becoming a leader in the beauty industry.
ATTRACTION
CORE
The secret sauce to any high-earning beauty-preneur is the unique experience provided to clients. Our framework includes world-class implementation practices adopted by the top 1% of beauty industry earners.
Since COVID-19, we've entered what financial gurus call the "Experience Economy". After such a trying year, consumers are prioritizing experiences over price point. People simply want to feel good. There has never been a larger gateway to stand out as a beauty service provider.
EXPERIENCE
The bread and butter of the industry are referrals. While one booking from a client is great, we aim for 3 + a referral. This is your new baseline. We teach you the importance of client retention, the four types of loyalty rewards you can offer, and how to infuse email marketing to further nurture client loyalty.
RETENTION
it’s no longer JUST about the best results, it’s now about who can create the
care
BEST CLIENT EXPERIENCe
AND HAS AN EFFECTIVE
THE
METHOD™
THE BEAUTY INDUSTRY HAS CHANGED.
MARKETING STRATEGY.
Imagine being able TO MASTER BUSINESS SYSTEMS AND BECOME A CLIENT MAGNET IN 90 DAYS with a step-by-step process and a community by your side.
You wake up every morning EXCITED to serve, because you have the systems and knowledge you need to handle business like a PRO.
You attract dream clients with ease because you have a booking system and social strategy in place.
You finally feel confident in raising your prices because your results, clients experience and processes are finally aligned.
You work a max of 4-days a week and spend quality time with your friends and family (and the rooftop brunches)! Ha!
You draw more people to your business and eventually become seen as an industry authority.
Because you know what happens when you finally KNOW how to GROW YOUR BEAUTY BUSINESS with ease?
join here
A business program, taught online, designed to jump-start the careers of service-based beauty professionals. Master marketing, become a client magnet and deliver a world class client experience.
The beauty
LAUNCHPAD
introducing, the answer to your beauty school sabotage prayers...
INSTANT ACCESS TO LAUNCHPAD, OUR SIGNATURE $0-200K BUSINESS EDUCATION PROGRAM
Over the course of your enrollment, we'll cover 4 phases in each beauty pro level (Level 1 Side- Hustler, Level 2 Freelancer, and Level 3 Career Pro) which are in our online portal. You'll watch streaming video lessons and dive into the worksheets, where you'll plot and plan your next business moves, then jump into our private community, to discuss it all with your fellow beauty pros and expert teachers. We'll support you every step of the way as you begin to implement.
HOW IT ALL GOES DOWN
GET MONTHLY LIVE GROUP COACHING IN OUR PRIVATE MEMBER COMMUNITY
Attend monthly group couching calls in real time as the program develops. We implement and coach you every single month over your access period so you don't have to go at it alone. You'll be able to connect and brainstorm with peers in the same space and in the same level as you today, next month, or a year from now.
RECEIVE 24/7 SUPPORT from a peer community and experts in the member portal
Enjoy LIVE 24/7 support in a private community of ambitious beauty pros just like you from all around the world. You've never been so immersed or supported in an online community like this. Surround yourself with like-minded and powerful women and men in the industry. Find your business partners and connect with men and women in different stages of the model. Learn what's working and not working for other beauty pros in the industry. Never feel alone again.
join now
FROM UNHAPPY IN CORPORATE TO 250K IN HER BEAUTY STUDIO IN JUST 3 YEARS
Giselle is a New Yorker with enormous hustle and grit. In 2019, while her career in the hospitality and restaurant industries was thriving, she decided to pursue her passion of brow sculpting as a side hustle. She went through the various stages of our beauty pro growth model (freelancer, side-hustler, career pro) and today owns her own permanent makeup studio commanding as much as $600 for a service.
be brave!
GISELLE B., BROW ARTIST AND OWNER OF FANCY FACES NYC. NY, NY.
LEVELS 1-3: new to mid-stage BEAUTY PROS
This program is specifically designed new & emerging beauty professionals aka side-hustler, freelancers, and career beauty pros. Those that have gained some traction in beauty school but are struggling with a clear growth roadmap for their business. Our program removes the guesswork, provides a clear path and a community of experts to course correct your implementation process along the way. Our business program will save you years of wasted time and potential mistakes.
who it's for:
program breakdown
3 levels
Level 1, Earning from $0-2k/m
Level 2, Earning from $2k-5k/m
Level 3, Earning from $5-10K+/m
4 modules in each level
4 Pillar modules in each level, Core, Attraction, Retention, and Experience.
12 lessons in each MODULE
36+ Lessons across the three levels and curriculums
Objectives and Transformation
finding your niche
Experiment with various services to find what you excel at and identify what your anchor service will be, determine who your ideal clients are, and the simple systems to house them.
initial market entry
Build your initial clientele through strategic social media marketing, special promotional offers, and a basic, yet professional, online presence.
client re-engagement
crafting your client experience
Encourage repeat business by establishing basic client follow-up systems, using simple automation tools to remind clients of appointments and promotions.
Start creating a memorable service experience by focusing on client consultations and customizing services to meet individual needs.
level 1: $0-2k/m
You’ll begin your journey by establishing a foundational skill set and client base, which sets you apart in the local market. This level aims to transition you from experimenting with services to becoming a go-to newbie professional known for specific offerings, ensuring a steady increase in monthly earnings and client loyalty.
Objectives and Transformation
professional establishment
Solidify your signature service, establish a professional routine that enhances productivity, and elevate your branding to appeal to a broader audience.
MARKET EXPANSION
Expand your reach by improving your marketing materials, utilizing targeted advertising campaigns, and engaging in local community events.
client LOYALTY ENHANCEMENT
ELEVATING EVERY VISIT
Deepen client relationships with a structured loyalty program, streamlined payment processes, and consistent communication that reinforces your brand's value.
Enhance the client experience by upgrading your booking systems and workspace, ensuring every interaction is smooth and professional.
level 2: 2k-5k/m
This level focuses on expanding your business operations and client base, improving your professional branding, and increasing revenue through strategic marketing and client care. You’ll move from being a freelancer to an established beauty professional with a strong local presence, capable of attracting and retaining a growing clientele. (16 lessons)
Objectives and Transformation
Operational Efficiency
Add services that complement your signature service, outsource routine tasks to a virtual assistant, adjust your pricing strategy to reflect your increasing expertise, and further refine your brand to stand out in a competitive market.
expanding influence
Increase market penetration by collaborating with industry influencers, securing media features, and enhancing your lead generation tactics.
Advanced Client Retention
investing in growth
Bolster client retention through advanced community-building strategies, including a premium newsletter and more personalized client interactions.
Invest in your business infrastructure by securing a longer-term lease for your workspace, which allows you to offer a wider range of services and improve client satisfaction.
level 3: $60K- 6 FIGURES
level 3:
5k-10k+/m
At this level, you’ll solidify your reputation as a seasoned professional who not only attracts high-paying clients but also maintains a strong, loyal customer base. This stage prepares you to scale your business further, with the potential to significantly increase your earnings and establish yourself as an authority in the beauty industry.
Bonus #1
THE LEGAL BUNDLE WITH KYONA MCGHEE, ESQ.
LIMITED TIME
BONUSES
Gain visibility into the sometimes foggy ins and outs of business ownership with best practices that will cover your behind now—and in the long haul.
In this legal masterclass by Intellectual Property Attorney Kyona McGhee, Esq., you'll choose the right business entity for your biz — from corporation, llc's, to sole proprietor. Learn the step by step methods you need to trademark your brand name and logo.
Unlock a collection of three contracts (each valued at over $400) and agreements every beauty entrepreneur should have. Keep your business safe and protected!
Bonus #3
PITCH PLEASE! WITH SANDY PIERRE, BRAND PARTNERSHIPS AT REFINERY 29
Amplify your business brand and learn how to pitch yourself to press, podcasters, and influencers. Learn from an executive at one of the top digital brands with over 3.5 million followers and gain useful insider information on how to convince them to work with you, negotiate partnership deals and create impactful relationships that sky-rocket your brands audience and exposure.
Ever get writers block? This bonus also includes 7 copy and paste templates to pitch influencers, connect with other beauty businesses and pitch writers from major publications.
Amplify your business brand and learn how to pitch yourself to press, podcasters, and influencers. Learn from one of the top millennial beauty influencers and gain useful insider information on how to convince them to work with you, negotiate partnership deals and create impactful relationships that sky-rocket your brands audience and exposure.
Ever get writers block? This bonus also includes 7 copy and paste templates to pitch influencers, connect other beauty businesses and pitch writers from major publications.
speed
the fast pass
The lessons and resources in this masterclass are proven to guarantee an increase of 2-10k+ in revenue. Here, we give you a jumpstart to the next level and teach you the attraction strategy we only teach to our level 2 beauty pros, to accelerate authority in their local area fast.
Ready to dominate your local market? Strap in!
Bonus #7
THE REAL ESTATE BUNDLE WITH Nyc power broker jeff goncalves
Featuring one of the top commercial & retail Real Estate brokers of New York City, this masterclass is all about teaching you the essentials of leasing a commercial space. Whether you own a salon or dream of someday, learn exactly what to look for in a space and what to avoid.
This bonus includes a masterclass, a useful space tour checklist and a glossary of terms you need to know so you're prepared when the time comes to negotiate that lease!
SUPPORT & GUIDANCE
co-working sessions:
MONTHLY GROUP Q&A CALLS:
PRIVATE PROGRAm portal:
monthly co-working sessions will keep you accountable and keep THE NEEDLE MOVING IN YOUR BUSINESS.
MONTHLY LIVE GROUP CALLS WITH YLIANA and expert guests. You’ll have a chance to ask HER ALL OF YOUR QUESTIONS AND SHARE YOUR PROGRESS FOR FEEDBACK.
24/7 Support by the Peer Community inside our private member portal. Our team replies to all questions within 72 hours (during business hours) in the dedicated questions thread. Never feel alone again.
co-working sessions:
MONTHLY GROUP Q&A CALLS:
Monthly LIVE group calls with Yliana and expert guests. You'll have a chance to ask her all of your questions and share your progress for feedback.
Monthly co-working sessions will keep you accountable and keep the needle moving in your business.
"I went from being unhappy paying booth rent to owning my own salon in JUST 2 years"
In 2019, we worked on sophisticating Jackie's service menu and brainstormed her signature service. The goal then was to hIt 10k months during the holidays and create spaciousness in her calendar so she didn't miss moment with her 3 kids and husband. Within a year, Jackie was able to hone in and become the go-to expert in her city for tape-in extensions. This year, her revenue goal is $300,000 .
be brave!
JACQLYN FORD, MASTER HAIRSTYLIST. DETROIT, MI
"YLIANA HELPED US SEE A VISION THAT WE COULDN'T SEE FOR OURSELVES"
“Yliana helped us see a vision that we couldn't see for ourselves. A vision that's about 2,000 square feet! We always dreamed of having our own salon and now it's our reality"
STEPHANIE AND MORGAN, LASH AND BROW ARTISTS. DMV AREA.
Complete the program from anywhere
IT'S ALL ONLINE! You can complete this program from the comfort of your couch, bed, kitchen ... as long as you have an internet connection.
The entire program is completely digital so you can access it from anywhere through our private course portal. And you'll never miss a beat, you can go at your own pace and do the lessons on your own schedule.
How long will it take? The honest answer is, it depends on you and your current situation. We recommend dedicating 2-3 hours per week to do the lessons and implementation.
Our ultimate goal is that you feel more confident in your business skills as a beauty CEO and are able to add $2,000 + to your monthly income as you begin to implement and grow into the next level of the beauty pro growth model.
time commitment
why join now?
because there are $9 billion up for grabs.
THE 2020-2021 GLOBAL PANDEMIC HAS CAUSED A HUGE OPPORTUNITY FOR BEAUTY PROFESSIOnAlS. BECAUSE OF THE PROVIDERS THAT CLOSED THEIR BUSINESSES DURING THAT TIME, THERE IS A HUGE VOID WAITING TO BE FILLED and MARKET WAITING TO BE CAPTURED.
THERE HAS NEVER, IN THE HISTORY OF THE INDUSTRY, BEEN AN OPPORTUNITY LIKE THIS ONE. THE LONGER YOU WAIT TO TAKE YOUR BUSINESS SERIOUSLY, THE LESS ACCESS YOU'LL HAVE TO THIS VOID AS IT BEGINS TO CLOSE OVER THE NEXT ten YEARS.
100% satisfaction guarantee. That's how confident we are in our program.
There's absolutely no catch. Follow our step by step program, implement ALL of our strategies. ** 85% of our members average $20,000+ in additional revenue while enrolled in our program**
ENROLLED AND DECIDED THAT WE ARE NOT FOR YOU?
NO QUESTIONS ASKED 14-DAY REFUND
no questions asked
14-day
refund
I walked away from a corporate career in finance to turn my hobby of permanent makeup into a business and built a 7-figure beauty brand in the process. I rapidly grew to three brick & mortar locations, a team of 9, and successfully sold the business in 2019 to focus on beauty business education. I've served over 1,800 clients and coached over 200 beauty professionals across the U.S. and Europe to the $100k+/yr mark in business.
I created Smart Beauty Pros to fill the industry need of business education. Something beauty school are simply not providing. We help beauty pros make more money, compress time and grow faster with actionable tools and business knowledge.
TEN years ago, I was broken, tired and overwhelmed.
When I started my career in the beauty industry, I quickly realized that I was overcomplicating the process. I few months into launching, I took a step back and took a page out of my corporate experience.
Instead of trying to do all the things in just an average manner, I decided to do less things, and show up in excellence. Once I niched down, I began to see my first 5-figure months and 300K+ by year two.
i've been there
...and nowI know how to help!
If you've read this far, CONSIDER THIS...
Ready for your life to change?
FREQUENTLY ASKED QUESTIONS
The tuition for Launchpad is $3,000. 85% of our students increase their revenue by at least $23,000 within one year of enrollment. Traditional MBA programs can cost anywhere from $60,000 to $120,000 or more. Plus, those business programs don’t come with a money back guarantee nor are they tailored to the beauty industry.
Our Launchpad program is specifically designed for the new & emerging beauty professionals. Those currently struggling without a clear roadmap for their business. Our program removes the guesswork, provides a clear path and a community of experts to course correct your implementation process along the way. Our program will save you years of wasted time and potential mistakes.
Check yourself before you wreck yourself! Literally. Our program covers everything from the level 1 Groundwork through level 3 Expansion.
Launchpad is for the beauty pro who has a developing or established beauty skillset, but has a business knowledge gap.
Beginning on the day you enroll, you have 1 year access to Launchpad. You can re-enroll for years, if you'd like to remain inside of the community. Between all of our programs, we teach a very specific $0- 1 million roadmap that puts you on track to a 7-figure business within a very specific period of time.
We recommend budgeting about 2-3 hours each week. It shakes out to about 1 hour watching video lessons, and 1 hour filling in worksheets and doing the exercises that go with each lesson.
We encourage our members to work through the program during the first 3 months and spend the remaining 9 months implementing, getting feedback, growing the beauty pro levels and making changes with our guidance. We understand that life happens, so if you have to slow down, you can continue your membership and pick up when you are ready.
Our Launchpad program includes 24/7 peer support in our private digital community, monthly live Q&A calls with Yliana, monthly co-working sessions to keep you accountable and moving and various laser themed workshops in our private community featuring industry experts.
Over 85% of our members earn at least $23,000 in revenue during their first year with us. If you are an annual plan, we offer a 14-day refund from the date of purchase.
Our Launchpad Program is for new and emerging Beauty Pros earning under 6 figures. It’s the premiere industry business program where we help you master business practices and grow between $0 to $200,000.
OTHER PROGRAMS:
ADVANCED: In our Boardroom Mastermind, we work with established Beauty Pros already earning 300k, to help them implement the systems needed to reach 500k - 1 million.
"I've grown my bookings by 50% and finally hit my income goal of 8k for the month"
In the beginning, I was honestly extremely apprehensive about joining the program or spending that much money pretty much on anything. My concern was always the return on investment because I didn't have disposable income to burn. Well, I got my money’s worth and then some during the first 4 weeks of working with you. I've grown my bookings by 50% and finally hit my income goal of 8k for the month.
ALYSSA HIT HER INCOME GOAL
Bonus #2
the beauty-gram designer bundle WITH NIKKI ARENSMAN
The look and feel of
your brand is an
integral part of
modern marketing and your overall business identity. Showing up on the platforms where your MVP's (most valuable payers) are is non-negotiable! We've got your back!
This bundle includes 30 Brand Identity Canva Templates with 50 Completely Customizable Modern & Professional Logo Designs. You will be up and running with a brand identity and logo you're in love with in as little as 1 hour.
This is the perfect bundle for any beauty pro to create a cohesive and sleek brand without shelling out thousands on brand design with a designer.
The look and feel of your brand is an integral part of modern marketing and your overall business identity. Showing up on the platforms where your MVP's (most valuable payers) are is non-negotiable! We've got your back!
This bundle includes 30 Brand Identity Canva Templates with 50 Completely Customizable Modern & Professional Logo Designs. You will be up and running with a brand identity and logo you're in love with in as little as 1 hour.
This is the perfect bundle for any beauty pro to create a cohesive and sleek brand without shelling out thousands on brand design with a designer.