JOIN the WAITLIST

BECOME a CLIENT MAGNET, supercharge your MARKETING, AND deliver a world class EXPERIENCE.

the launchpad program

our $20k-200k signature process

let's grow

YOUR 20K-200K PROCESS IS HERE
(LEVELS 2 & 3 OF OUR 5 LEVEL MODEL)

let's GROW

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You saved the money, made the time and  completed beauty/cosmetology/barber school. You are one step closer to living the life of your dreams doing what you love and what has been a passion for some time. You can clearly picture the most successful version of yourself and are committed to working hard to grow your new business. You're on your way!



so you finally dID that thing you've always wanted to do

you're a beauty professional!

beauty school didn't teach you anything about running a business

BUT THERE'S ONE THING IN THE WAY OF YOUR DREAM LIFE,

Imagine being able TO MASTER BUSINESS SYSTEMS AND BECOME A CLIENT MAGNET in LESS THAN 90 DAYS with a simple step by step process and a mentor by your side.

You wake up every morning EXCITED to serve, because you have the systems and knowledge you need to handle business like a PRO.

You attract dream clients with ease because you have a booking system and social strategy in place.

You finally feel confident in raises your prices because your results, clients experience and processes are finally aligned. 

You work a max of 4-days a week and spend quality time with your friends and family (and the rooftop brunches)! Ha!

You draw more people to your business and eventually become seen as an industry authority. 

Because you know what happens when you finally KNOW how to GROW YOUR BEAUTY BUSINESS with ease?

keep reading for the key to unlock your dreams

A business program, taught online, designed to jump-start the careers of service-based beauty professionals. Master marketing, become a client magnet and deliver a world class client experience.

The beauty

LAUNCHPAD

introducing, the answer to your beauty school sabotage prayers...

join and receive access to OUR C.A.R.E. curriculum, templates, bonuses and scripts. 

Over the course of your enrollment, we'll cover 4 phases in each beauty pro level (Level 1 Side-hustler, Level 2 Freelancer and Level 3 Career Pro) which are released monthly, online. You'll watch streaming video lessons and dive into the worksheets, where you'll plot and plan your next business moves, then jump into our private community, to discuss it all with your fellow beauty pros and expert teachers. We'll support you every step of the way as you begin to implement. 

HOW IT ALL GOES DOWN

GET MONTHLY LIVE GROUP COACHING IN OUR PRIVATE MEMBER COMMUNITY

Attend monthly group couching calls in real time as the course develops. We implement and coach you every single month over the lifetime access period so you don't have to go at it alone. You'll be able to connect and brainstorm with peers in the same space and in the same level as you today, next month, or a year from now.

RECEIVE 24/7 SUPPORT peers and scheduled experts in the member portal

Enjoy LIVE 24/7 support in a private community of ambitious beauty pros just like you from all around the world.  You've never been so immersed or supported in an online community like this. Surround yourself with like-minded and powerful women and men = in the industry. Find your business partners and connect with women in different stages of the model. Learn what's working and not working for other beauty pros in the industry. Never feel alone again.

JOIN THE WAITLIST

FROM UNHAPPY IN CORPORATE TO 250K IN HER BEAUTY STUDIO IN JUST 3 YEARS

Giselle is a New Yorker with enormous hustle and grit. In 2019, while her career in the hospitality and restaurant industries was thriving, she decided to pursue her passion of brow sculpting as a side hustle. She went through the various stages of  our beauty pro growth model (freelancer, side-hustler, career pro) and today owns her own permanent makeup studio commanding as much as $600 for a service. 

be brave!

GISELLE B., BROW ARTIST AND OWNER OF FANCY FACES NYC. NY, NY. 

$50k

revenue of my first yr in biz in 2015

$2.5 Mill+

revenue in business since 2015

1,400+

NUMBER OF CLIENTS I've SERVED

$5 Mill

OUR CLIENTS' PROFITS SINCE 2020
BY THE END: you'll be clear on which services you're best at, what to charge, and where your beauty biz sits among the competition.

PHASE 1: CORE

Identify your signature service, gain clarity on pricing and identify who your ideal client is. Design a schedule that fits your professional & personal needs. 

PROGRAM
breakdown:

Define your Anchor Service- the signature service that you will be known for.

Clarify who your clients are, where to find them, what they love, and how to reach them.

Conduct a SWOT Analysis (a classic business school technique) and discover your market positioning.

Determine your perfect pricing. Will your prices reflect those of Gap, Zara or Gucci? (Low, mid or luxury tier?)

Design a work schedule that fits into your needs and leaves room for Covid-19 cleanliness measures between appointments.


By the end: you'll be on your way to making a serious splash on social and become a client magnet.

PHASE 2: attraction

Craft an iconic brand identity that will attract raving clients and skyrocket the success of your beauty business.

Uncover the winning tools, and tactics you need to ensure you attract and convert the right people at the right time.


Nail a business name that will set you apart from the pack (priceless!).

Create a premium brand identity- from logos to fonts to color palettes using our 24 designer mood boards ($1,500 value).


Design a website that makes you money in your sleep using our templates ($1,800 value).

Optimize your Instagram bio, profile, and content strategy (plug-in our 200+ post templates and 100+ captions) ($500 value).

By the end: you'll have your unique client experience designed from A-Z, plus, a competition-proof business.

PHASE 3: EXPERIENCE

Dive into what it takes to go above and beyond for your clients and look at beauty brands that do client experience right.

Turn consults into bookings using our signature consultation code method.

Design a small work-space that packs a major experience punch for under $500.

Test your MVE (another classic business school technique, game changer!).

Uncover the 5-step experience checklist that the top 5% of beauty pros use.



By the end: you'll have reviews piling up,  brand loyalists buzzing about your beauty biz and ready to spend their money with you over and over again.

PHASE 4: RETENTION

Deep dive into client referrals, loyalty programs and how to use email marketing to take your client retention to the next level. 

You are officially in the big leagues.


Establish a process for gaining raving reviews right after appointments, on Yelp and Google.

Learn how to handle challenging situations with grace (aka negative reviews) and reduce client complaints (use our pre-written response scripts).

Set up your year-long monthly email newsletter using our 12 copy and paste templates.

Learn the 4 types of referral programs you can easily implement to increase client loyalty today.

Learn how, when, and why to introduce retail into your beauty business. TIP: This can KILL your biz if done too early!

Bonus #1

THE LEGAL BUNDLE WITH KYONA MCGHEE, ESQ.

LIMITED TIME
BONUSES!

Gain visibility into the sometimes foggy ins and outs of business ownership with best practices that will cover your behind now—and in the long haul.

In this legal masterclass by Intellectual Property Attorney Kyona McGhee, Esq., you'll choose the right business entity for your biz — from corporation, llc's, to sole proprietor.  Learn the step by step methods you need to trademark your brand name and logo.

Unlock a collection of three contracts (each valued at over $400) and agreements every beauty entrepreneur should have. Keep your business safe and protected!

VALUE OF $1,500

Bonus #2

the beauty-gram designer bundle WITH NIKKI ARENSMAN

Social media is an
integral part of modern
marketing. Showing
upon the platforms where
your MVP's (most valuable payers) are is non-negotiable! But we also know how much of a headache posting and being consistent can be. We've got your back!

This bundle includes​ 100 fully customizable social media graphic templates (editable in Canva), 80 Instagram captions (fill-in-the blanks), a list of over 500 industry hashtags to get you found on social media, 200 social media prompt ideas (quote generators and caption starters) and a 12-month social content calendar that includes all trending dates as well as national holidays that will guide your social posts, frequency and conversations with leads!

Social media is an integral part of modern marketing. Showing up on the platforms where your MVP's (most valuable payers) are is non-negotiable! But we also know how much of a headache posting and being consistent can be. We've got your back!

This bundle includes​ 100 fully customizable social media graphic templates (editable in Canva), 80 Instagram captions (fill-in-the blanks), a list of over the 100 industry hashtags to get you found on social media, 200 social media prompts (posts starters, quote generators and caption templates) and a 90-day social content calendar that will guide your social posts, frequency and conversations with leads!

Value of $1,000

Bonus #3

PITCH PLEASE! WITH SANDY PIERRE, BRAND PARTNERSHIPS AT REFINERY 29

Amplify your business brand and learn how to pitch yourself to press, podcasters, and influencers. Learn from an executive at one of the top digital brands with over 3.5 million followers and gain useful insider information on how to convince them to work with you, negotiate partnership deals and create impactful relationships that sky-rocket your brands audience and exposure.

Ever get writers block? This bonus also includes 7 copy and paste templates to pitch influencers, connect with other beauty businesses and pitch writers from major publications.

Amplify your business brand and learn how to pitch yourself to press, podcasters, and influencers. Learn from one of the top millennial beauty influencers and gain useful insider information on how to convince them to work with you, negotiate partnership deals and create impactful relationships that sky-rocket your brands audience and exposure.

                              

Ever get writers block? This bonus also includes 7 copy and paste templates to pitch influencers, connect other beauty businesses and pitch writers from major publications.

VALUE OF $500

Bonus #4: 

TRAINING: RECESSION PROOF YOUR BEAUTY BUSINESS

If Covid-19 has taught us anything it's that we need to STAY ready before it's too late to GET ready. Did you know that the global pandemic has put 25% of service-based beauty entrepreneurs out of business?

In this bonus we break down what you need to do to not only survive, but thrive during times of uncertainty. Listen to the training and complete the financial audit to ensure your money is right every step of the way.

value (priceless)

Bonus #5

THE REAL ESTATE BUNDLE WITH Nyc power broker jeff goncalves

Featuring one of the top commercial & retail Real Estate brokers of New York City, this masterclass is all about teaching you the essentials of leasing a commercial space. Whether you own a salon or dream of someday, learn exactly what to look for in a space and what to avoid.

This bonus includes a masterclass, a useful space tour checklist and a glossary of terms you need to know so you're prepared when the time comes to negotiate that lease!

VALUE OF $500

"I went from being unhappy paying booth rent to owning my own salon in JUST 2 years"

In 2019, we worked on sophisticating Jackie's service menu and brainstormed her signature service. The goal then was to hIt 10k months during the holidays and create spaciousness in her calendar so she didn't miss moment with her 3 kids and husband. Within a year, Jackie was able to hone in and become the go-to expert in her city for tape-in extensions. This year, her revenue goal is $300,000 .

be brave!

JACQLYN FORD, MASTER HAIRSTYLIST. DETROIT, MI

"YLIANA HELPED US SEE A VISION THAT WE COULDN'T SEE FOR OURSELVES"

“Yliana helped us see a vision that we couldn't see for ourselves. A vision that's about 2,000 square feet! We always dreamed of having our own salon and now it's our reality"

STEPHANIE AND MORGAN, LASH AND BROW ARTISTS. DMV AREA.

SUPPORT & GUIDANCE

co-working sessions:

MONTHLY GROUP Q&A CALLS:

PRIVATE PROGRAm portal:

monthly co-working sessions will keep you accountable and keep you moving towards your goals.

MONTHLY LIVE GROUP CALLS WITH YLIANA and expert guests. You’ll have a chance to ask HER ALL OF YOUR QUESTIONS AND SHARE YOUR PROGRESS FOR FEEDBACK.

24/7 Support by the Smart Beauty Team and the Peer Community inside a private member portal. Our team replies to all questions within 72 hours (during business hours) in the dedicated questions thread. Never feel alone again. 

GUEST EXPERTS:

MONTHLY GROUP Q&A CALLS:

Monthly LIVE group calls with Yliana. You'll have a chance to ask her all of your questions and share your progress for feedback.

Guest experts will be featured quarterly throughout the year to discuss topics such as wellness, taxes, salon decor, legal, etc. 

Complete the program from anywhere

IT'S ALL ONLINE!  You can complete this program from the comfort of your couch, bed, kitchen ... as long as you have an internet connection.

The entire program is completely digital so you can access it from anywhere through our private course portal. And you'll never miss a beat, you can go at your own pace and do the lessons on your own schedule. 

How long will it take? The honest answer is, it depends on you and your current situation. We recommend dedicating 2-3 hours per week to the lessons and implementation.

Our ultimate goal is that you feel more confident in your business skills as a beauty CEO and are able to add $2,000 + to your monthly income as you begin to implement and grow into the next level of the beauty pro growth model. 

time commitment

why join now?
because there are $9 billion up for grabs.

THE 2020-2021 GLOBAL PANDEMIC HAS CAUSED A HUGE OPPORTUNITY FOR BEAUTY PROFESSIOnAlS. BECAUSE OF THE PROVIDERS THAT CLOSED THEIR BUSINESSES DURING THAT TIME, THERE IS A HUGE VOID WAITING TO BE FILLED and MARKET WAITING TO BE CAPTURED.

THERE HAS NEVER, IN THE HISTORY OF THE INDUSTRY, BEEN AN OPPORTUNITY LIKE THIS ONE. THE LONGER YOU WAIT TO TAKE YOUR BUSINESS SERIOUSLY, THE LESS ACCESS YOU'LL HAVE TO THIS VOID AS IT BEGINS TO CLOSE OVER THE NEXT five YEARS.

A year from now you
will have wished you started today....

so let's get  you started!

Study at your own pace

Plan based on your learning style

GROW YOUR SUPPORT NETWORK

Follow a proven roadmap

JENNY WAS A PUBLIC SCHOOL TEACHER WITH BIG DREAMS OF JOINING THE BEAUTY INDUSTRY. SHE BEGAN WORKING OUT OF THER HOME 5 YEARS AGO. TODAY, SHE OWNS A MED SPA AND HAS SURPASSED $2 MILLION IN REVENUE.

JOIN JENNY

"This course gave me the courage to finally quit my job, and start my biz!"

next review

That's how confident we are in our program.

There's absolutely no catch. Follow our step by step program, implement ALL of our strategies. ** 85% of our members average $20,000+ in revenue while enrolled in our program**
PLEASE NOTE THAT WE WILL ASK FOR PROOF OF IMPLEMENTATION IN ORDER TO QUALIFY FOR THE REFUND. 

guaranteeD

100%
satisfaction

FREQUENTLY ASKED QUESTIONS

HOW MUCH DOES IT COST?

The tuition for Launchpad is $197/month for as long as you'd like to stay or $4,000 for a lifetime license. 85% of our students increase their revenue by $23,000 within one year of enrollment. Traditional MBA programs can cost anywhere from $60,000 to $120,000 or more. Plus, those business programs don’t come with a money back guarantee nor are they tailored to the beauty industry.

WHO IS THE LAUNCHPAD PROGRAM FOR?

Our Launchpad program is specifically designed for the new and emerging beauty professional, aka side-hustlers and freelancers. Those currently in beauty school, recent grads, or struggling with a clear roadmap for their business. Our program removes the guesswork, provides a clear path and a community of experts to course correct your implementation process along the way. Our program will save you years of wasted time and potential mistakes. 

Check yourself before you wreck yourself! Literally. Although this program was designed for beginners, many established beauty pros enroll to ensure they check off any foundational essentials in their business. A lot of people in the industry undergo rapid growth but lack proper development in the CORE, ATTRACTION, EXPERIENCE or RETENTION pillars of their businesses, so they enroll to strengthen those. 

DO I NEED TO HAVE BUSINESS EXPERIENCE TO JOIN LAUNCHPAD?

No. Whether you’re still in beauty school or just starting out, the lessons in Launchpad will ensure that you start off taking the right steps, or make some needed changes in your current beauty biz. We provide you with a step by step roadmap to ensure you’re growing in a sustainable way.

WHEN DOES THE PROGRAM BEGIN AND END? DO I GET LIFETIME ACCESS?

Beginning on the day you enroll, you have program access for as long as you are a monthly member in good financial standing. Between all of our programs, we teach a very specific $0- 1 million roadmap that puts you on track to a 7-figure business within a very specific period of time. 

WHAT IS THE TIME COMMITMENT FOR THE PROGRAM?

We recommend budgeting about 2-4 hours each week. It shakes out to about 1 hour watching video lessons, another hour reading and taking notes, and 1 hour filling in worksheets and doing the exercises that go with each lesson. 

We encourage our members to work through the program during the first 3 months and spend the remaining 9 months implementing, getting feedback, growing the beauty pro levels and making changes with our guidance. We understand that life happens, so if you have to slow down, you can continue your membership and pick up when you are ready.

what support is offered?

Our Launchpad program includes 24/7 support in our private digital community, (12) monthly live Q&A strategy calls with Yliana, various laser themed workshops in our private community featuring industry experts, and quarterly office-hours where members can call in to speak with our team privately. 

WHAT IS THE REFUND POLICY?

Over 85% of our members earn at least $23,000 in revenue during their first year with us. Due to the value of the content, we do not offer refunds.

If you are not satisfied with the content, you are free to cancel your quarterly membership at your convenience. 



WHAT'S THE DIFFERENCE BETWEEN THIS PROGRAM AND OTHER PROGRAMS YOU HAVE?

Our Launchpad Program is for new and emerging Beauty Pros earning $0-6k/month. It’s the premiere industry business program where we help you master business essentials and make your first $20,000 - $40,000. 

In our Boardroom Program, we work with established Beauty Pros already earning 200k, to help them implement the systems needed to reach 500k.

Our Parlor membership provides a great start for anyone new to our network by providing essential business education and community to beauty pros.


I walked away from a corporate career in finance to turn my hobby of permanent makeup into a business and built a 7-figure beauty brand in the process. I rapidly grew to three brick & mortar locations, a team of 9, and successfully sold the business in 2019 to focus on beauty business education. I've served over 1,800 clients and coached over 200 beauty professionals across the U.S. and Europe to the $100k+/yr mark in business.

I created SmartBeauty Pros to fill the industry need of business education. Something beauty school are simply not providing. We help beauty pros make more money, compress time and grow faster with actionable tools and business knowledge.

EIGHT years ago, I was broken, tired and overwhelmed.

When I started my career in the beauty industry, I quickly realized that I was overcomplicating the process. I few months into launching, I took a step back and took a page out of my corporate experience. 

Instead of trying to do all the things in just an average manner, I decided to do less things, and show up in excellence. Once I niched down, I began to see my first 5-figure months and 300K+ by year two. 

i've been there

...and nowI know how to help!

Let's do this 

SO WHAT ARE YOU WAITING FOR?

"I've grown my bookings by 50% and finally hit my income goal of 8k for the month"

In the beginning, I was honestly extremely apprehensive about joining the program or spending that much money pretty much on anything. My concern was always the return on investment because I didn't have disposable income to burn. Well, I got my money’s worth and then some during the first 4 weeks of working with you. I've grown my bookings by 50% and finally hit my income goal of 8k for the month.

ALYSSA HIT HER INCOME GOAL